July 11, 2023 3 min read


BETBY Powers FortuneJack’s Innovative Sports Betting Platform

A collaboration between the duo resulted in the launch of a new sports betting platform that stands out with unique features, ease of use and delivers exciting experiences

The innovative provider of sportsbook technology and solutions, BETBY, announced it forged a new partnership with FortuneJack, the leading cryptocurrency gambling platform. Details regarding the new collaboration emerged Tuesday and see the launch of FortuneJack’s new sophisticated sportsbook, powered by technology and innovation from BETBY.

The new sportsbook represents a milestone achievement for FortuneJack and it complements the company’s mission to deliver thrilling betting experiences for its growing customer base. Thanks to the collaboration with BETBY, the company brings a well-designed sportsbook that provides efficiencies and stands out with ease of use and intuitive access.

FortuneJack’s new innovative sportsbook brings a wide range of betting options, allowing it to cater to seasoned bettors, as well as sports fans that are just entering the betting vertical. Offering expanded options, the sportsbook provides wagering for more than 700,000 competitions within 80 different sports around the globe.

Additionally, the sportsbook delivers a unique betting history in crypto features that complement its crypto-centric model. Bringing a “slick bet slip functionality,” bettors can easily add events to their betting slip which results in improved betting experiences.

The new deal comes on the heels of another important partnership announced by BETBY. Late last month, the company confirmed it expanded its presence in Africa via a deal with Africa365.com.

The Betting Platform Is Expected to Deliver Thrilling Experiences

Boris Kiknadze, FortuneJack’s CEO, spoke about the leadership position that BETBY holds within the betting vertical by delivering engaging and innovative products and solutions. According to him, FortuneJack sought to benefit from BETBY’s extensive experience which is why it joined forces with the company for the new sportsbook platform.

Kiknadze predicted that FortuneJack’s sports betting platform will bring thrilling experiences to bettors and sports fans. Finally, he said: “It is a testament to our mission of continuous innovation in the online betting sphere to ensure we stand out in the industry.”

BETBY has established itself as a leading brand globally and has developed highly engaging products across its portfolio. We sought their industry expertise to ensure our new sportsbook platform made a significant impact, and we feel we have created something that our players will greatly engage with.

Boris Kiknadze, CEO at FortuneJack

Chris Nikolopoulos, BETBY’s chief commercial officer, shared the excitement of FortuneJack’s boss. He explained that the company is delighted to join forces with a forward-thinking brand like FortuneJack

Nikolopoulos added: “As a pioneer in the crypto casino industry, FortuneJack has consistently demonstrated innovation and leadership.” Finally, he acknowledged that the new betting platform leverages a sleek design, as well as a plethora of betting options and predicted that FortuneJack’s players will like it.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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