June 22, 2023 2 min read


BETBY Adds Cricket to Bet Builder Solution

Bet Builder, the company’s unique and high-performing product, is now being further strengthened with the addition of a new sport

BETBY is adding Cricket to the list of available sports that are now featured on Bet Builder and will offer consumers and partner operators elevated experiences. Cricket’s popularity has been one of the factors why BETBY has decided to include this sport as a supported discipline.

Cricket Becomes Available Product at Bet Builder

Bet Builder essentially allows players to come up with tailored and customized bets that boost their enjoyment from placing a wager and offer them far more immersive ways of enjoying sports betting.

BEBTY is confident that the solution has a particularly good impact on betting interest as well. Already, the company reports a 10% better commitment to soccer selections thanks to this outstanding opportunity.

Bet Builder allows players to make combination bets on the same events and even benefit from odds boosters for every leg added. Although this sounds a little over-ambitious on the part of BETBY, the company has been demonstrating the validity of the product.

Previously, BETBY added Ice Hockey and Basketball, and all sports and betting contests have been fair, owing to the significant commitment to risk management and trading tools used by the company to come up with competitive odds and offer outstanding services to partners. BETBY senior product owner Aglaja Geta said:

We are constantly striving to provide the best solutions and services for our players and the enhancement of our Bet Builder product is a testament to this.

BETBY senior product owner Aglaja Geta

Build and Create Value-Added Cricket Wagers

Geta said that the company is confident that it will continue to see sustained and mounting interest from players as the brand is actively looking to improve and innovate its sports betting and sportsbook products and provide consumers with an enhanced overall portfolio of content.

BETBY has been working to actively expand its footprint globally and introduce its full spectrum of products to partner operators. Earlier this year, the company confirmed that it is introducing esports products to Aposta Ganha and the company similarly strengthened Roobet’s sports betting offer.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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