December 13, 2022 3 min read


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Altenar to Power L&L Europe UK Sports Betting Offer

Altenar, a sportsbook supplier, has formed a new partnership with L&L Europe Limited, an operator of iGaming and betting websites in the United Kingdom. L&L Europe Limited brings a host of experiences through its flagship gaming offers captured by its casinos and other products, player-friendly cashback offers, and more.

L&L Europe Breaks Ground in UK Sports Betting

The group is now committed to launching fresh sports betting product that will be facilitated by Altenar as L&L Europe Limited seeks to establish a firm foothold in the space in the United Kingdom. Altenar makes for a perfect partner as it brings a host of opportunities that include live betting offers, a promotional suite, market-leading customer support, risk management, and more.

As Altenar puts it, L&L Europe Limited will benefit from a 360-degree solution that will help the group elevate its position in the vertical. The deal further marks what has been a robust period for Altenar over the past 12 months marked by many commercial successes, not least a license in Ontario, Canada, and a launch with Apuesta Total in Peru. Commenting on the new partnership, Altenar said:

Our sportsbook is one of the best on the market and we are delighted to bring it to our new partner, L&L Europe Limited.


Altenar Makes for the Best Industry Partner

A company spokesperson assured that Altenar has all the tools necessary to bring an outstanding gaming experience that sticks with players and resonates with L&L Europe’s mission to deliver the best possible sports betting solution. L&L Europe CEO Chris Dalli was similarly thrilled with the partnership and said that the company was happy to have Altenar in their corner. He continued:

It is clearly an established product that offers a fantastic combination of events that any punter would want to come across, as well as having a proven track record of continuous improvement across its offering.

&L Europe CEO Chris Dalli

Altenar is a great option for L&L as it provides a quick and high-quality platform to help the new sports betting offer take off. Altenar has been rapidly expanding its reach. The company is regulated in 14 major global markets and its licenses from the UK Gambling Commission and the Malta Gaming Authority make it one of the most significant players in the industry.


Stoyan holds over 8 years of esports and gambling writing experience under his belt and is specifically knowledgeable about developments within the online scene. He is a great asset to the team with his niche expertise and continual focus on providing our readers with articles that have a unique spin which differentiates us from the rest.

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