November 3, 2022 2 min read


Altenar Launches Sportsbook with Apuesta Total in Peru

Altenar, a leading supplier of sportsbook solutions, has struck a new partnership with Apuesta Total, which will now cover the Peruvian market. The integration of Altenar’s product happened on August 16 and starting now, Apuesta Total can now benefit from the full technological proposition offered by Altenar to players from the local market.

Altenar Bolsters Footprint in Latin America

This includes pre-match and live betting offers, a promotional suite, customer support, risk management, limits, and 24/7 availability of the product’s full capabilities, the company announced in a press release. Altenar will help Apuesta achieve a full 360-degree operation delivering everything that local sports fans expect from the website. Commenting on this partnership, Altenar Americas regional director Hugo Llanos said:

We see our customers as partners and want to help them grow and achieve their objectives – if they need something we do not provide, we will develop a special solution to address it. We also have an approach to risk management and limits that has proven to increase turnover and profitability in the long term.

Altenar Americas regional director Hugo Llanos

Apuesta Total digital director Gonzalo Merino was similarly pleased with these developments and welcome the opportunity to see Altenar bring its market-leading sportsbook to the brand. He praised all of the features offered by the company, including its risk management and customer support. Merino added that Apuesta Total is established in the Latin American region and that the pair could seek to grow their product offering.

Altenar operates in numerous markets and its products are associated with partner business growth. The company specializes in data and virtual sports, esports, and more. It is also licensed by the Malta Gaming Authority and the UK Gambling Commission.

Altenar previously introduced its Cash Out feature for the Italian market. It also managed to secure a license in Ontario from the Alcohol and Gaming Commission of the province and has been actively expanding its footprint in Europe with a focus on the Scandinavian market.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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