One of the 15 largest, renowned, and independently owned PR firms in the United States, 5WPR, launches a specialty division for Gaming and Gambling Public Relations.
5W Launches New Specified Division for Gambling and Gambling PR
5WPR’s new division will focus on PR strategies for clients in the gaming industry, including online gaming, casinos, lottery, and sports betting. As a leader and innovator, the agency is renowned for its rich history of ensuring its clients’ success in new emerging industries and competitive environments.
In 2019, 5W developed two specialized divisions for gaming and esports after working with several clients in the industry. The agency saw an opportunity in a market that hasn’t used public relations services traditionally. After receiving numerous inquiries, the agency quickly realized the need for its services, which is why it was only natural to create a specified gaming division focused on providing innovative communication strategies and programs that promote gaming and change the public’s perception of it.
The services included product launches, expansion campaigns, speaking opportunities, digital media campaigns, and more. The two divisions started working together to provide only the best approach to gaming and esports clients and help them remain ahead of the curve in one of the most competitive industries.
5W Public Relations Awarded PR Agency of the Year in 2020
Located in NYC, 5WPR is an agency offering a full PR service with more than 200 results-driven employees, providing innovative programs combining strategies and ideas, offering original, forward-thinking approach and communication solutions for its clients.
With its variety of services, 5W has B2C clients in different industries from fashion, hospitality, wellness to technology and non-profit. The agency also offers corporations its expert services in Public Affairs, Corporate communication, Reputation management, and digital strategies. In 2020, 5W received the PR Agency of The Year award by the American Business Awards, which also named its CEO and Founder, Ronn Torossian, Entrepreneur of the Year.
What Will 5WPR Offer to the Gaming Industry?
Torossian said that it is unclear what is to come for the hospitality and the real-life entertainment industry. Online gambling has rapidly evolved owing to the various regulations in the country. The new technological innovations in the gaming industry and people’s need to connect virtually provide new opportunities for firms in the gambling and gaming industry.
The PR services that 5W will offer to clients from the online gambling and gaming industry will include media and celebrity relations, content creation, digital campaigns, messaging, positioning, partnerships, event planning, and more.