January 2, 2021 2 min read


William Hill Launches Sports Betting App in Iowa

William Hill US has launched its enhanced sports betting app in Iowa. The app has a mobile and website version.

App Launches in Iowa

Leading US sportsbook operator William Hill US has launched its enhanced popular sports betting service in Iowa. The service is available both as a mobile version for Android and Apple, as well as a website version. Players can sign up and begin their betting experience through either version.

The app is designed with the user in mind. It focuses on usability, flexibility and freedom of betting and offers a large selection of markets and sports betting opportunities. The registration process is secure, quick and streamlined so eager players can jump in almost immediately.

The app also includes a wide variety of ways to deposit and withdraw funds. This includes through debit cards, online banking, eChecks, Paypal and with William Hill’s prepaid Play+ card. Furthermore, players can also cash out their winnings at any of William Hill’s retail sports books across the state.

Currently, the company operates retail stores in six casinos within the state: Harrah’s Council Bluffs, Horseshoe Council Bluffs, Isle Casino Hotel Bettendorf, Isle Casino Hotel Waterloo, Lakeside Hotel & Casino, and Prairie Meadows Racetrack & Casino.

Year of Growth

William Hill’s sports betting app also recently launched in Washington D.C, featuring the same experience and payment flexibility. Altogether, the app is now available in a total of 8 US states – Colorado, Illinois, Indiana, Iowa, Nevada, New Jersey, West Virginia, and Washington, D.C.

William Hill has been on a rapid expansion path this year, not just in the US but across the globe. The company recently acquired Alfabet to enter the growing Colombian market. It also launched a new service in Latvia with the goal of doubling its current online betting market share in the country.

The company’s strong global growth is complemented by the potential $3.7 billion takeover by Caesars Entertainment. On Monday, the operator announced that its takeover bid had successfully cleared the US antitrust review.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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