German market leader Tipico secured market access to Iowa and Indiana via a new deal with Caesars. The announcement comes after in August, the company successfully launched its services in Colorado. The sportsbook has also confirmed that it plans to enter more US jurisdictions by the end of the year.
Tipico Secures Market Access to Indiana and Iowa
Global sportsbook operator Tipico announced a new multi-state market access partnership with Caesars Entertainment on Monday. The 10-year deal, which also has a 10-year renewal term, grants Tipico access to Iowa and Indiana. It is important to mention that before launching its services, the sportsbook is subject to licensing and regulatory approvals in each state.
Under the deal, Tipico will partner with the Isle Casino Hotel Bettendorf in Iowa. On the other hand, Harrah’s Hoosier Park Racing and Casino will be the sportsbooks’ partner in Indiana. Additionally, the multi-state deal will feature rights to iGaming market access, subject to the necessary legislative approvals in each state.
Tipico plans to launch its mobile sports betting app in Indiana in Q1, 2022. Before that, the German market leader plans to launch its services in Iowa during Q4, 2021. Both launches are subject to regulatory approval.
The Company Remains Focused on Growing in the US
Undoubtedly, Tipico remains focused on growing across the US. In July this year, Tipico inked a key partnership with Gannett that provided the company exclusive access to the USA Today Network, consisting of more than 250 daily local sites, as well as USA Today Sports Media Group, which provides sports coverage across the country.
More recently, the German market leader launched its services for customers in Colorado last month. Besides Colorado, Tipico is also live in New Jersey. The company added that it plans to launch an online casino product in New Jersey this fall. Additionally, Tipico revealed that it will continue expanding to more US states.
The company currently offers a seamless cross-state experience using a single app. Tipico outlined that it plans to include a common user wallet as it continues to expand to more US jurisdictions.
The Deal Marks an Important Step for Tipico
Stephen Krombolz, VP of business development and strategy at Tipico, deemed the latest deal an exciting step forward for the company on its way to expanding in the US and reaching more bettors. He stressed that both Iowa and Indiana are key markets within Tipico’s early expansion plans. In conclusion, Krombolz said that the company is looking forward to announcing more partnerships later this year.
This new market access agreement with Caesars Entertainment is another exciting step forward for Tipico as we continue to connect with more U.S bettors.”Stephen Krombolz, VP of business development and strategy at Tipico
Adrian Vella, CEO of Tipico US, said that the company is excited to announce the multi-state market access partnership with Caesars. He acknowledged that the latest deal is an important step for the company as it continues to grow its US footprint. In conclusion, Vella said that Tipico is looking forward to introducing its highly scalable, proprietary sports betting service to players in Iowa and Indiana.