May 30, 2023 3 min read


The Unit Debuts in New Jersey in Partnership with Operator PlayStar

As a renowned marketing service provider, The Unit will bolster PlayStar’s innovative gaming platform, driving growth in a highly competitive market

This collaboration aims to bolster both companies’ regional presence, utilizing their synergistic offerings to make a significant impression in New Jersey. By leveraging The Unit’s marketing prowess and PlayStar’s engaging gaming content, the two businesses plan to make waves in The Garden State, ensuring strategic market penetration and enduring success.

PlayStar Gains an Experienced and Insightful Partner

The Unit has gained a reputation as a world-class service provider in the sports betting and iGaming industries. Its scalable and efficient products earned the approval of the Division of Gaming Enforcement (DGE), allowing the company to offer its services in New Jersey. The Unit’s partnership with PlayStar will give the provider an opportunity to test its mettle in a challenging and competitive market.

According to The Unit co-founder Paddy Casey, the collaboration marked a significant milestone for the company, heralding new growth opportunities. As PlayStar’s new frontend and native mobile development partner, the provider will showcase the full extent of its services, hopefully guaranteeing its enduring presence in The Garden State.

This is a monumental step forward for The Unit… We are hugely excited about the opportunities for growth available to us in New Jersey.

Paddy Casey, The Unit co-founder

While launching in a new jurisdiction is not without challenges, The Unit is more than up to the task. With its extensive knowledge and experience, the company has successfully supported operators worldwide in launching and promoting their brands to a diverse audience. The Unit’s data-driven approach, creative campaigns, and successful strategies have consistently yielded impressive results, boding well for the new partnership.

The Unit Joins a Successful and Innovative Operator

PlayStar is widely regarded as a rising star in the online casino industry, known for its customer-focused mindset and commitment to delivering an exceptional gaming experience. The operator launched in New Jersey in September 2022, debuting its leading titles like Starburst, Cleopatra, and Megajackpots. The following month, PlayStar launched its iGaming casino app, cementing its presence in the state.

The partnership with The Unit aims to bolster the operator’s web and app development pipeline, allowing PlayStar to onboard new customers and expand its player base in New Jersey’s competitive market. PlayStar COO Dan Alexander lauded The Unit’s expertise, expressing optimism regarding their future collaboration.

The Unit… have built a reputation for delivering a reliable service of the highest quality. We look forward to working with them as we continue to grow.

Dan Alexander, PlayStar COO

Through their collaborative efforts, the two companies aim to provide players with innovative gaming options and personalized experiences. By understanding the preferences and needs of the local audience, the partnership can tailor their offerings, providing an unparalleled gaming experience that sets them apart from the competition.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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