NuxGame, a leading iGaming software provider, has penned an agreement with Optimove, a revolutionary customer-led customer relationship management (CRM) platform. Through this deal, the former company seeks to improve its one-to-one marketing potential. NuxGame Employs Optimove’s Services The partnership with Optimove will allow NuxGame’s partnering operators to better connect with their players via personalized messages […]
Customer relationship management (CRM) software supplier Optimove announced an agreement with bet365 that will see the retention specialist optimize CRM marketing activities for the largest online sports betting operator. Add Third-Party Technology The agreement between bet365 and Optimove is the latest display of the Stoke-on-Trent-based sports betting operator’s determination to scale marketing personalization and maximize […]
Optimove has announced the successful acquisition of Graphyte, a platform created by former Ladbrokes employees Damien Evans and Rob Davis. Graphyte was acquired for an undisclosed sum and will now help Optimove deliver on an even broader range of technological tools for the gambling industry. Optimove Secures Graphyte to Empower Businesses and Players through Tech […]
Optimove, a customer relationship management software company, has reinforced its team by appointing Scott McNabb as vice president of revenue for the Americas. He will support the company with his experience, helping it grow its business in the region. McNabb Brings Over Two Decades of Experience What made McNabb perfect for the role is his […]
Malta-based casino operator PressEnter has recently entered an agreement with the top-tier CRM marketing platform, Optimove. The deal would assist the operator with its plans to drive more growth using CRM solutions based on Artificial Intelligence mapping. PressEnter Continues Its Ascend in the Industry PressEnter entered the gambling industry in 2018, and its bold approach […]
