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Business
February 5, 2024
Kindred’s Unibet Partners with Optimove for CRM Marketing Solutions
Kindred Group, the worldwide leading online gambling operator with business spread across North America, Australia, and Europe, has announced an important partnership agreement with Optimove, the number one customer relationship management (CRM) marketing solution provider for the iGaming industry. According to the terms of the new deal, Optimove will help Kindred’s flagship brand, Unibet, grow […]
Industry
October 11, 2023
Optimove Survey Shows Competitive Odds Key to Player Loyalty
In a comprehensive survey conducted by Optimove, key insights into the behavior and preferences of online gamblers have been revealed, offering valuable guidance to iGaming operators striving to enhance player loyalty and engagement. Competitive Odds Drive 40% of Player Loyalty in iGaming The study, conducted between September and October 2023 among 396 US citizens aged […]
Lottery
February 13, 2023
Scientific Games and Optimove Ink Unique Lottery Partnership
The worldwide supplier of retail and digital products, services and technology for sports betting and lottery operators has inked the deal with Optimove for six months, from April to September. The customer relationship management (CRM) software provider that became bet365’s first third-party supplier will collaborate with a number of state lotteries in five US states as […]
Sports
December 2, 2022
Chalkline Partners with Optimove to Enhance Marketing Capabilities
iGaming industry customer acquisition and retention system provider Chalkline has signed a new partnership with marketing platform Optimove in order to provide improved retention metrics regarding free games. Partnering with Optimove will Enhance Chalkline’s Products in Terms of Scaling Personalized Marketing Chalkline, based in Nashville, Tennessee, has announced a new partnership with Marketing CRM system […]
Industry
October 5, 2022
NuxGame Employs Optimove’s CRM Capabilities
NuxGame, a leading iGaming software provider, has penned an agreement with Optimove, a revolutionary customer-led customer relationship management (CRM) platform. Through this deal, the former company seeks to improve its one-to-one marketing potential. NuxGame Employs Optimove’s Services The partnership with Optimove will allow NuxGame’s partnering operators to better connect with their players via personalized messages […]
Industry
September 22, 2022
Optimove Became the First Third-Party CRM Provider to bet365
Customer relationship management (CRM) software supplier Optimove announced an agreement with bet365 that will see the retention specialist optimize CRM marketing activities for the largest online sports betting operator. Add Third-Party Technology The agreement between bet365 and Optimove is the latest display of the Stoke-on-Trent-based sports betting operator’s determination to scale marketing personalization and maximize […]
Business
July 14, 2022
Optimove Secures Graphyte to Create “Holistic Player Journeys”
Optimove has announced the successful acquisition of Graphyte, a platform created by former Ladbrokes employees Damien Evans and Rob Davis. Graphyte was acquired for an undisclosed sum and will now help Optimove deliver on an even broader range of technological tools for the gambling industry. Optimove Secures Graphyte to Empower Businesses and Players through Tech […]
Business
April 20, 2022
Optimove Named Scott McNabb VP of Sales for the Americas
Optimove, a customer relationship management software company, has reinforced its team by appointing Scott McNabb as vice president of revenue for the Americas. He will support the company with his experience, helping it grow its business in the region. McNabb Brings Over Two Decades of Experience What made McNabb perfect for the role is his […]
Business
January 21, 2022
PressEnter Signs Optimove Agreement to Upgrade Its Marketing
Malta-based casino operator PressEnter has recently entered an agreement with the top-tier CRM marketing platform, Optimove. The deal would assist the operator with its plans to drive more growth using CRM solutions based on Artificial Intelligence mapping. PressEnter Continues Its Ascend in the Industry PressEnter entered the gambling industry in 2018, and its bold approach […]
