- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
Kindred’s Unibet Partners with Optimove for CRM Marketing Solutions
Kindred Group plc’s Unibet brand has chosen Optimove as its new provider of CRM marketing solutions to help it grow through premium player-led marketing strategies
Kindred Group, the worldwide leading online gambling operator with business spread across North America, Australia, and Europe, has announced an important partnership agreement with Optimove, the number one customer relationship management (CRM) marketing solution provider for the iGaming industry.
According to the terms of the new deal, Optimove will help Kindred’s flagship brand, Unibet, grow through proven player-led marketing strategies and process optimization.
Kindred to Use Optimove’s Full Suite
The decision will help Kindred continue its strategic plan to invest in scaling retention marketing solutions while maximizing player lifetime value as a crucial driver for growth.
The group will rely on Optimove’s scientific approach embedded in its CRM Marketing solution to better evaluate and attribute the incremental value of each player interaction while boosting its efficiency from an operational standpoint.
For this, Kindred will employ Optimove’s complete suite encompassing mobile, SMS, and email marketing channels, and benefit from personalized experiences via Opti-X. This is Optimove’s Digital Experience Platform that customizes digital experiences by mixing more than 20 artificial intelligence models with business rules.
Unibet will also get access to unified customer profiles featuring predictive, historical, as well as real-time customer data from a variety of sources including service clouds, CRM, service clouds, and data warehouses.
This will help them generate comprehensive single-customer views that can be accessed by CRM Marketing teams.
The group will also enter an ongoing optimization loop by using Optimove’s productized experimentation tools meant to assess the incremental uplift of each new strategy and campaign. This will help it optimize its CRM marketing performance.
Finally, Kindred will benefit from multichannel customization and seamless orchestration of campaigns with the help of Optimove’s CRM Journeys mapped by AI and meant to provide personalized customer communications across all types of channels.
“A Powerful Alliance”
Optimove’s vice president of revenue, gaming, Motti Colman, called Kindred “a true leader in iGaming committed to delivering an exceptional customer experience to their players”.
Colman also described the new partnership as a “powerful alliance”, saying they were honored for being chosen while expressing their appreciation for the group’s confidence in their capabilities.
At the same time, Kindred’s director of retention marketing, Dan Gabay, took the opportunity to express their certainty regarding Optimove’s contribution to their nonstop efforts to improve players’ experiences via “personalized and timely customer messages that align with the speed of player interactions”.
Toward the end of January, the premier lottery and sports-betting operator in France, La Française des Jeux, announced its big plans to acquire the Kindred Group for around $2.5 billion.
After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.
Must Read
Business
February 11, 2025
Entain CEO to Change Again with Gavin Isaacs’ Departure
Business
February 12, 2025
Light & Wonder Promotes from Within, Names Nathan Drane CPO
Business
February 13, 2025
FanDuel Hits 23M App Downloads, DraftKings Is Close Behind
More Articles
Industry
February 18, 2025
UK Gambling Firms Reportedly Avoid Publicly Disclosing Breaches
Sports
February 17, 2025
Digital Betting Is Fueling a Global Public Health Crisis
Industry
February 14, 2025
Merkur Fined $120K in the UK Due to Social Responsibility Failings
Casino
February 14, 2025
Pro Gambler “Lord Lester” Jailed for a Cruise Company Scam
Sports
February 14, 2025
Iowa Doesn’t Want You to Use Proxy Betting, or Face Consequences
Industry
February 13, 2025
Illegal Horse Race Betting in the UK Skyrockets 522%
Industry
February 12, 2025
BGC CEO Encourages Collaboration as Black Market Grows
Sports
February 12, 2025
Real Madrid’s Dramatic Win Cost bet365 Millions
Industry
February 12, 2025
Stake to Exit the UK After Investigation Into Controversial Ad
Sports
February 12, 2025
Nevada Sportsbooks Reach Record Super Bowl Profit Despite Lower Handle
Industry
February 12, 2025
UK MP Calls for Stricter Loot Box Rules to Safeguard Kids