October 10, 2022 3 min read

Pragmatic Solutions & Sportradar Seal Deal for Orako & Trading Services 

Leading global sports technology company Sportradar has signed a strategic deal with Pragmatic Solutions, the platform that allows gaming operators to have complete control over their gaming business operations. According to the terms of the agreement, Sportradar’s Managed Trading Services will be integrated into Pragmatic Solutions’ Player Account Management (PAM) platform.

The Deal Will Offer Straightforward Solutions for Businesses

According to Sportradar’s managing director of managed sportsbook service Jacob Lopez Curciel, the collaboration between the two parties will result in offering “straightforward solutions” to all business operators in search of a way to easily set up sportsbooks integrated with PAM systems. With the help of Orako, which is Sportradar’s complex and highly versatile sportsbook solution, newcomers on the market will be able to get smooth access to a number of services that will match their extra needs. At the same time, they will manage to boost their speed and create fully immersive environments that will enable operators to better engage with sports aficionados.

The two companies aim to provide higher quality products, more flexible choices, and higher rates of compatibility in finding the most suitable technology for their business to all interested gaming and betting operators. 

Stronger Together

Pragmatic Solutions’ chief executive officer Ashley Lang expressed the company’s thrill to have been handpicked by Sportradar as their platform technology partner. Lang described Sportradar as a “globally recognized leader in sports betting,” while explaining how the new agreement  would attract a fresher and more expanded array of products and services to their new and existing customers. Lang added that, together, the two companies would enjoy a “very strong proposition to succeed” in today’s highly competitive iGaming markets in regulated sectors. The fact that Sportradar has already won over new business, explained Lang, was proof that the partnership is a valid one that will trigger the desired results. 

By expanding its available services and technology with the help of the new non-exclusive deal, Pragmatic Solutions hopes to also be able to offer a combined proposition to its fresh clients looking for a complete platform and technology solutions for their sports betting needs. 

In April, Dazn Group signed a partnership agreement with Pragmatic Solutions for the creation of brand-new sports betting services with an emphasis on targeting in-play recreational bettors as part of the group’s live streaming audience. At the beginning of August, Pragmatic Solutions decided to use Neccton’s customer protection options to keep better track of its players’ gambling behaviors. Just before the end of September, Sportradar turned into the official partner of the Caribbean Premier League.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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