Pragmatic Play Expands to Mexico through Winland Deal

Pragmatic Play has once again scaled its presence across the North American market, expanding into Mexico through a deal with Winland. The partnership allows the supplier to quickly introduce its games locally and offer players a variety of opportunities across multiple verticals.

Pragmatic Play Expands and Pushes Further Afield in North and Latin America

Winland and its players now have access to several excellent gaming options across entire verticals, including virtual sports, slots, and live casino, representing the studio’s full range of titles. 

Pragmatic Play is bringing several authentic experiences for players to enjoy, among which are such options as Gates of Olympus 100, Zeus vs Hades: Gods of War, and many others.

The studio has also innovated its offering through such options as Gates of Olympus Roulette and Jelly Express, expanding its existing portfolio and leveraging its popular game franchises to offer players, regardless of their geography, something new to try and enjoy. 

The partnership further allows Pragmatic Play to specifically test its innovative titles by introducing them to brand-new audiences as well, and push into the Latin American market, which will continue to play a crucial role in suppliers’ commercial considerations.

Victor Arias, VP of LATAM at ARRISE, a key partner to Pragmatic Play, had this to say, hailing the deal and the important milestone it represented: 

“Mexico remains an important region in the Latin American regulated market, and bringing Pragmatic Play’s multi-product offering to more local players is a major milestone.” 

Luis Olivares, Winland’s president, was similarly pleased with the opportunity to diversify the operator’s range of games: 

“Integrating Pragmatic Play’s diverse range of content represents a significant enhancement to our online offering.” 

“The strength and reputation of its portfolio align perfectly with our ambitions, and we’re confident that these new additions will elevate our platform and deliver outstanding value to our players,” he concluded.