November 30, 2022 2 min read


Pragmatic Play Doubles Down on Argentina with Bplay

Pragmatic Play has extended its presence in Argentina by teaming up with bplay and launching content in Entre Rios Province. Thanks to this tie-up the company is now able to provide local players with its slots and virtual sports games. Players will have access to some of the company’s most popular options such as Madame Destiny Megaways, Gates of Olympus, and other excellent options.

Pragmatic Play Enters Entre Rios Province

Pragmatic is similarly expecting its virtual sports titles to strike home with local audiences, as the company will introduce horse racing, football, greyhound, and other games at the operator. The supplier is determined to continue increasing its footprint in the Latin American market where Argentina is one of the most prominent regulated markets.

Argentina regulates its iGaming market on a provincial basis with Buenos Aires being the first to roll out activities followed by others. Commenting on this partnership, Pragmatic Play VP of Latin America Victor Arias said:

Entre Rios Province is an important area for us within Argentina, and we’re very pleased to go live with its leading operator there, bplay.

Pragmatic Play VP of Latin America Victor Arias

Arias noted that bplay’s unique offer which offers several powerful verticals is certainly what gives the brand its local edge and prominent status. Bplay spokesperson Sebastian Puente was similarly pleased with the development and said that the operator was very happy to be expanding its content portfolio with Pragmatic Play.

“It’s a perfect cooperation for us, and we look forward to seeing the results,” Puente concluded.  Latin America has been an important region for the supplier. The company recently signed a partnership with Tinbet, a Peruvian iGaming brand and operator.

Pragmatic Play has also been interested in increasing its reach in other promising markets such as Africa where the company teamed up with World Sports. The supplier also signed a deal with LiveScore Bet in the Netherlands last week.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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