Australian sports betting and gaming operator PointsBet announced today it tapped IT industry veteran Mary-Beth Hosking to become its new chief information officer (CIO).
People at the Center
Australian Hosking will be in charge of PointsBet’s overall IT strategy to help the business align its resources with goals and affirm its presence in one of the fastest-growing industries on a worldwide scale.
The new CIO will report directly to PointsBet president of product & technology Manjit Singh who was delighted to welcome the new addition, hailing the vast industry experience she is bringing to the company.
“With her strong background in information systems and technologies, Mary-Beth will manage the global PointsBet infrastructure and lead a very talented team who follows industry best practices in operating our systems efficiently with high reliability and security.”Manjit Singh, President, Product & Technology, Pointsbet
Describing herself as a “pragmatic and seasoned IT leader,” Hosking served for more than 17 years spearheading “multi-disciplinary teams” across “complex matrix environments,” placing people at the center of everything she does, “motivated by driving change and transformation.”
Hosking’s most recent role was as Head of Change Delivery in the Asia-Pacific region for optical brand Specsavers, while her career to date also includes more than 15 years in various IT roles at Toll Group.
“As an IT leader, motivated by innovation and building high performing teams, I am excited to be joining the team at PointsBet. Working with a global organization with an impressive growth strategy, leading-edge technology and a team of outstanding IT professionals is a dream come true.”Mary-Beth Hosking, CIO, PointsBet
‘Live Your Bet Life’ Campaign
In other news, PointsBet’s “Live Your Bet Life” campaign featuring NFL great Drew Brees launched its second and third video spots to follow the debut ad “Mountain” that was released in October. Called “Marlin” and “Rocket”, the new ads link with the first one via the impression that PointsBet’s in-play betting capabilities are unrivaled in the market, offering bettors opportunities that are not available elsewhere.
PointsBet USA chief marketing officer Kyle Christensen commented that the campaign focused on the company’s consumer needs, recreating “the heightened experience” provided by the app and its in-play product, as opposed to the numerous promotions offered to bettors at the moment in the space.
“In-play betting is poised to dominate sports betting in the U.S., and the company with the fastest and most dynamic experience will lead the space,” Christensen added, hinting that the company is “just scratching the surface” and what comes next with PointsBet’s live market betting options would be far beyond.