Play’n GO Taps into Michigan Market via BetMGM Deal

The fast-growing global gaming entertainment supplier, Play’n GO, announced it expanded its US presence Monday. The company revealed it boosted its expansion in the country after launching its services in Michigan via a new agreement with BetMGM.

Teaming Up in Michigan, the Duo Boost Their Existing Partnership

The recent launch marks the first time leading games from Play’n GO are available for customers in the Wolverine State. The latest deal with BetMGM further complements the duo’s long-standing successful partnership. As a result, customers in the state will be able to access games such as Xmas Joker, just in time for the festive season. What’s more, the collaboration will deliver other Play’n GO online slot titles such as Crystal Sun, Rich Wilde and the Tome of Madness and Rich Wilde and the Book of Dead, among other popular games from the leading developer.

“We believe strongly that the future of the industry will be in regulated spaces, and so it’s with considerable pride that we are able to bring our content today to one of the first states in the US to really grasp the regulated iGaming opportunity – Michigan.“

Magnus Olsson, chief commercial officer at Play’n GO

Magnus Olsson, Play’n GO’s chief commercial officer, revealed that the company remains dedicated to growing within the regulated gaming vertical. Additionally, he pointed out that Play’n GO is delighted to deliver its leading game titles to Michigan, representing a unique market with significant opportunities.

Play’n GO Continues Its US Expansion

Focusing on the future, Olsson predicted that more states will introduce regulated online gaming activities in the next one or two years. This, according to the chief commercial officer, will create new growth opportunities for Play’n GO which will be able to deliver its leading games to a wide array of audiences and further solidify its presence in the US.

“Launching today in Michigan with BetMGM is another fantastic step forward in our partnership,“

added Olsson

Olsson added that players in Michigan, as well as New Jersey, have reaffirmed the need for an iGaming market by demanding safe and responsible online gambling entertainment. He pointed out that Play’n GO is delighted to collaborate with BetMGM’s team in Michigan. Finally, Olsson said that the recent collaboration represents another important partnership between Play’n GO and BetMGM.

Besides Michigan, Play’n GO tapped into the market in New Jersey back in October. Just like with the latest deal, the launch was facilitated via BetMGM and Play’n GO games quickly proved to be highly popular with the customers in New Jersey, which is a major gambling market in the country.