September 7, 2022 3 min read


Play’n GO Acquires License to Operate in New Jersey

Play’n GO continues to expand across North America with the latest supplier entry focusing on New Jersey. The company has been granted a Casino Service Industry Enterprise waiver by the New Jersey Division of Gaming Enforcement, which allows Play’n GO to launch in the Garden State and deploy its portfolio of games and products, among which popular choices such as Book of Dead, Reactoonz, Legacy of Dead, Rise of Olympus, and others.

Play’n GO Makes Another Ambitious Plunge in US iGaming Market

Play’n GO is going ahead and launching with the PokerStars brand, granting local players immediate access to its selection of titles, both present releases, and upcoming slots. Commenting on this launch, Play’n GO CCO Magnus Olsson assured that the company remains committed to bringing world-class entertainment to the regulated markets in North America, and launching in New Jersey is an important step forward.

This is doubly so after the company obtained a similar license in Michigan before that, consolidating Play’n GO’s position in the North American market. The company is present in Ontario, Canada, and across numerous iGaming states in the United States. Play’n GO will continue to focus on regional growth in the region:

We have no plans of stopping here. Our goal is for Play’n GO to become the preferred partner of operators in regulated states across North America. New Jersey is an important step, but we’re only just getting started.

Magnus Olsson, Chief Commercial Officer for Play’n GO

The company has been building rapidly across North America. Even though Play’n GO only obtained its first US license in July, with the Michigan Gaming Control Board clearing the company for a Provisional Internet Gaming Supplier License, Play’n GO has been steadily gaining momentum, exploring additional markets, and patiently waiting for other states to launch their iGaming propositions.

Online Casinos Set to Continue Gaining Momentum

Interactive casinos are a hotly discussed topic and they are likely to continue being so, as sports betting momentum is beginning to seep through into online gambling. New Jersey has had online casinos since 2013, and they have not stopped the land-based properties to turn a profit. In fact, the online proposition has complemented the brick-and-mortar sector successfully over the past year.

In addition, iGaming is generally linked to higher tax revenue, which may prove a strong incentive for states that have already adopted sports betting to consider bringing online casinos up and running in their respective jurisdictions. When they do, Play’n GO will surely be there to offer its products.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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