May 10, 2021 2 min read


Pixelbet Inks Partnership with GiG, Gains Access to GiG Comply

Online esports betting and casino provider, Pixelbet inked a new agreement with Gaming Innovation Group. Under the agreement, the company gains access to GiG’s marketing compliance screening tool, GiG Comply.

Pixelbet Gains Access to GiG Comply via an Agreement with GiG

Gaming Innovation Group (GiG) signed a new agreement with Pixelbet Digital Ltd, an esports betting and online casino company owned by LeoVegas. Under the new agreement, Pixelbet will receive access to GiG’s automated affiliate marketing compliance screening tool, GiG Comply. The innovative solution allows operators to create custom criteria and checklists that can be used for scanning and checking affiliate websites for content such as links, iGaming code red words, as well as regulatory requirements. Furthermore, the tool can be used within multiple jurisdictions.

By using GiG Comply, Pixelbet will be able to establish its own criteria and checklist to ensure that the company remains compliant with market regulations in multiple jurisdictions. As a result, Pixelbet’s license will be safeguarded and the company will remain compliant across different jurisdictions. Last but not least, the partnership will boost the trust and authenticity of Pixelbet as an esports online sportsbook.

The Partnership Brings Benefits for Pixelbet

According to Jonas Warrer, CMO at GiG, the continuous demand for GiG Comply undoubtedly confirms that the company has created a working compliance solution that operators in the iGaming industry need. Furthermore, he stressed that it is great to see companies such as Pixelbet acknowledge the importance of marketing compliance. In conclusion, Warrer said that GiG is looking forward to supporting Pixelbet in their marketing compliance efforts with the help of GiG Comply.

We are excited to partner up with GiG through its market-leading GIG Comply software.

Eirik Kristiansen, CEO, Pixelbet

Pixelbet’s CEO, Eirik Kristiansen, said that the company is excited to partner with GiG and access the market-leading GiG Comply software. Furthermore, he acknowledged that GiG’s product is in line with the company’s future goals and enables Pixelbet to improve the management of its affiliate compliance operations. In conclusion, Kristiansen said that with the help of GiG’s product, the company will ensure that its affiliates are offering high-quality experiences, while at the same time they are compliant with the regulations in each jurisdiction.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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