March 21, 2023 3 min read


NHL Names Veikkaus Official Sportsbook for Finland

The latest partnership expands further the international reach of the NHL and is expected to bring unique experiences for fans in Finland

The professional ice hockey league in North America, The National Hockey League (NHL), announced a new partnership with the Finnish government-owned gambling monopoly, Veikkaus. Details of the new collaboration emerged Monday and see the gambling operator become an Official Sportsbook of the NHL in Finland.

The 2022-23 NHL season kicked off in October and is expected to run through June 2023. Under the terms of the new deal, the NHL designated Veikkaus as an Official Sportsbook partner in the country for the current season, as well as the upcoming 2023-24 season.

Thanks to the collaboration, hockey fans in Finland will be able to gain access to unique experiences, as well as hockey content. Per the new deal, Veikkaus is expected to bring “tailored hockey content designed to provide each customer an enhanced and authentic experience,” a statement released on the topic reveals.

The Deal Will Deliver Engaging Experiences for Hockey Fans

Not unexpectedly, the deal will see Veikkaus tap into NHL content that will enable it to deliver engaging experiences. To further strengthen the bond between the duo, the NHL will integrate Veikkaus into content that will be designed for Finnish audiences via its digital channels.

Hockey fans will be able to enjoy live broadcasts of the regular and post-season games via VeikkausTV. Additionally, sports fans will be able to watch the Stanley Cup Playoffs as well.

We are thrilled to partner with Veikkaus to deliver premium NHL content that hockey fans in Finland crave.

Joseph Stravato, director, business development at the NHL

Joseph Stravato, NHL’s director, business development , said that the League is delighted to forge a deal with Veikkaus and deliver engaging content for hockey fans in Finland. According to him, the new deal further complements NHL’s goal to reach new audiences and grow its international presence.

The NHL is one of Veikkaus Betting’s most popular offerings. By officially partnering with the NHL, we will be able to bring more content from the world’s highest-level hockey league to our channels in the future.

Tuomo Torkkola, relationship manager at Veikkaus

Tuomo Torkkola, Veikkaus’ relationship manager, added that there are a lot of bettors interested in the NHL. He said that the new partnership will enable Veikkaus to deliver new content for hockey fans in the country. Torkkola added: “Ice hockey is a very important sport for Veikkaus, and this collaboration expands our comprehensive ice hockey offerings even further.” Finally, he predicted that the content delivered thanks to the new deal will be well-received by the company’s customers.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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