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Industry
June 19, 2025
ATG Says Veikkaus Is Abusing Its Monopoly as Finland’s Reforms Continue
ATG, a Swedish specialist in horse racing bets, has accused Finland’s gaming monopoly, Veikkaus, of abusing its power to secure itself a dominant market position. This accusation comes amid an ongoing process to liberalize Finland’s market and end Veikkaus’ monopoly. Finland Prepares for Sweeping Gaming Reforms Finland, which is one of the last European countries […]
Business
June 4, 2025
Veikkaus Adds Jyri Lassi Ahead of Finnish Market Liberalization
Veikkaus, Finland’s gambling monopoly, has enhanced its team with the addition of Jyri Lassi as general counsel. The appointee, who boasts executive experience at the intersection of law, technology, and strategy, will support the company’s business as Finland shifts from a gambling monopoly to a license-based framework. Veikkaus Enhances Team as Market Liberalization Looms Lassi, […]
Business
May 30, 2025
Veikkaus Unveils OpenBet-Powered Sports Betting Platform
Veikkaus, Finland’s gambling monopoly, has launched a new and modern OpenBet-powered sports betting platform ahead of the liberalization of the local market. This modernization will allow Veikkaus to remain competitive once other operators launch. Veikkaus Seeks to Time-Proof Its Business Veikkaus has long served as Finland’s sole gambling operator, enjoying a market with no competition […]
Business
April 1, 2025
Veikkaus Adds Two New Directors, Reaffirms Olkkonen as Chair
Veikkaus Oy, Finland’s gambling monopoly, announced changes to its board of directors. In addition to reaffirming Kaisa Olkkonen as chair of the board, the company announced the addition of industry veterans Martti Ala-Härkönen and Charles Cohen to the team. The Board Will Be Comprised of Seven Directors Veikkaus, which remains Finland’s only legal gambling operator, […]
Industry
March 20, 2025
Finland Moves Toward Gambling Market Liberalization with New Legislation
Finland is on the cusp of a milestone shift in its gambling landscape, as the government has formally introduced a bill to Parliament that would dismantle Veikkaus’ long-standing monopoly over online gambling by the end of 2026. If implemented, the proposed legislation will open the Finnish market to international gambling companies under a new licensing […]
Industry
February 12, 2025
Finnish Lawmakers Prepare to Debate Gambling Reforms
Finland is one of the last European countries to operate gambling under a monopoly model. This framework has been broadly critiqued by industry stakeholders and lawmakers alike, urging the country to introduce changes. As the reform efforts continue, parliament members prepare to debate the proposed changes. The Changes Have Been Considered for a While […]
Industry
December 4, 2024
Betsson, Back on Finland’s Payment Blocking List
At the start of the year, Finland blacklisted Betsson subsidiary BML Group, turning it into the pioneering Malta Gaming Authority-licensed company to face such action. Then, Finnish banks and payment providers were ordered to block payments to the operator after the Helsinki Administrative Court fined the group €2.4 million ($2.51 million) for allegedly targeting the […]
Industry
November 18, 2024
Veikkaus Hit with Temporary Marketing Ban, €2.9M Fine
Across Europe, strict gambling marketing rules seek to ensure that such advertisements are not viewed by children. While regulations vary from one country to the other, in general, gambling ads cannot target anyone under the age of 18 years old. Due to one recent breach by the Finnish gambling operator, Veikkaus, a fine was implemented […]
Industry
November 4, 2024
Finnish Horse Racing Bets to Be Placed Under the Commercial Market
As Finland inches closer to the launch of a commercial gaming market, lawmakers are considering making betting on horse races a part of the competitive sector. The future of horseracing bets was uncertain for a while as some considered leaving the vertical under the existing monopoly. A Victory for the Horse Racing Sector Finland, for […]
Industry
September 6, 2024
EGBA Unpicks Finland’s Gambling Rules, Urges Revisions
The European Gaming and Betting Association (EGBA) has offered its input regarding the re-regulation of the Finnish gambling market which will see it go from a state-owned monopoly to a multi-licensed model, allowing foreign companies to set up shop in the country. Although a welcomed move that is expected to strengthen consumer protection, boost revenue […]