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Silvia Pavlof June 14, 2023 3 min read
Naskila Casino Ramps Up Advertising Efforts to Attract New Players
The casino, located in East Texas, is taking a gamble on billboards to entice potential players
In the wake of the recent legislative failure to expand gambling in Texas, Naskila Casino, one of the three legal gaming establishments in the state, is ramping up its advertising efforts to attract new customers.
Naskila Casino Sparks Excitement with New Advertising Campaign
Whitney Williams, the social media specialist at Naskila Casino, conveyed her excitement regarding the new advertising campaign, mentioning that seeing the signs was thrilling and that it created an irresistible anticipation for the experience. She further stated that the casino had the objective of expanding its player base and promoting growth, reported KETK NBC. Williams added that they were optimistic about their ability to develop a robust player network.
However, Texas Values, an organization dedicated to preserving family values in the state, has expressed concerns about the advertisements promoting gambling expansion. Jonathan Covey, the policy director for Texas Values, voiced his apprehension, noting that such ads can be harmful and potentially exacerbate addictive disorders. Covey cited evidence linking gambling problems to increased family violence and the rise of underage online gambling.
Despite the concerns raised by Texas Values, the Alabama Coushatta Tribe of Texas, which operates Naskila Casino, emphasized that their destination offers more than just gambling. Williams highlighted the variety of recreational activities available, such as visiting the lake area with cabins and RV parking.
While neighboring states have actively lured Texans across their borders with gaming options, the prospects for additional casinos within Texas remain dim. The failed expansion efforts have placed a firm cap on casino growth in the Lone Star State.
Texas Abandons Online Sports Betting in 2023, but Governor Perry Remains Optimistic
Texas has recently abandoned its pursuit of online sports betting in 2023, as legislative sessions have concluded without progress in passing comprehensive gambling expansion laws. A bill aiming to expand sports betting did not advance beyond the House, lacking interest and support in the Senate.
Texas has traditionally taken a strict stance against gambling, considering it a cause of social issues. However, proponents like investor Mark Cuban argue that introducing casinos in the state could boost tourism and retain revenue currently lost to neighboring states.
Despite the defeat, Texas Governor Rick Perry remains optimistic about the industry’s future. Perry, a spokesperson for the Texas Sports Betting Alliance, believes that the State Senate can be convinced to support the legalization of sports betting.
Perry emphasized the potential for Texas to become a casino resort destination and acknowledged the desire of Texans to bet in a safe and regulated environment. However, the main challenge lies in calling a referendum and amending the constitution, which requires two-thirds majorities in both the Senate and the House. Governor Perry hopes to see the matter put to a vote in a 2025 ballot.