Las Vegas Starts Big Sales Push to Fight Tourism Slump

Las Vegas plans to launch its first city-wide discount program to spark visitor interest after tourism numbers have dropped for months.

Las Vegas Aims to Draw Visitors with Big City-Wide Discounts

The Las Vegas Convention and Visitors Authority (LVCVA) says “The Fabulous 5-Day Sale” will run from September 22 to September 26, offering short-term deals on hotels, attractions, food, and shows. This sale is part of the larger “Welcome to Fabulous” marketing campaign, a $35 million plan to highlight value and excitement at a time when visits have fallen by 8% this year, including a steep 12% drop in July.

City officials have framed the campaign as a reminder to potential visitors about Las Vegas’s diverse and budget-friendly offerings. The event goes beyond scattered deals representing a team effort across the Las Vegas Strip, downtown, and nearby resort areas. This marks the first time Las Vegas has put together such a widespread sales drive.

Deals already on the VisitLasVegas.com website offer discounts from 20% off High Roller observation wheel tickets and cheaper gondola rides at The Venetian to half-price golf at The Strat’s Atomic Golf. Thrill-seekers can find offers like unlimited zipline flights at Fremont Street’s Slotzilla for $69. The site includes over 50 hotel packages, plus special rates for shows and food-and-drink deals. A separate section showcases discounts just for locals.

Las Vegas Takes ‘Welcome to Fabulous’ Campaign from Times Square to Allegiant Stadium

The website has a countdown clock to the event’s start and promotional videos made with social media stars who highlight attractions while showing visitors available deals. Event planners have warned that some discounts have blackout dates or limited availability.

The sale expands on previous parts of the “Welcome to Fabulous” campaign that kicked off this month. These efforts included a national TV ad during the NFL’s first game, lit-up signs across Las Vegas, a 3D billboard in Times Square, and an interactive arrival area at Harry Reid International Airport with music, performers, and themed lights. A tunnel display at Allegiant Stadium during a Raiders game also showcased the campaign’s focus on spectacle.

The LVCVA aims to increase fall visitors and build momentum before 2026, when they expect convention bookings and group sales to bring traffic back to higher levels. Las Vegas officials think that by offering citywide deals and launching big ad campaigns, they can fight recent views of the city as expensive and reestablish Las Vegas as a top spot for fun and business trips.