September 30, 2021 3 min read


LaLiga Inks a Sponsorship Deal with Strendus

Logrand Entertainment-owned Mexican betting and entertainment company, Strendus, has inked a three-year contract with the Spanish professional football league LaLiga. The agreement will place Strendus in the position of the league’s official sponsor in Mexico. 

Sharing the Passion for Sports

An announcement for the deal was published on LaLiga’s official website. Thanks to the deal, Strendus will have the opportunity to act in compliance with Spain’s recently introduced laws that prohibit operators from teaming up with football franchises. 

Logrand Entertainment’s director of online operations, Lenin Castillo, spoke about the deal with LaLiga. He revealed that Strendus has always sought to know its customers and be close to them. Castillo mentioned that Strendus’ goal is to differentiate itself on the market by providing highly personalized offerings to its customers. The director of online operations added that he’s thankful to everyone who has supported the operator over the years.

Castillo added that the partnership with LaLiga is the culmination of Strendus’ long years of development and fan support. He finally promised that the alliance with the football league would bring many benefits to Strendus users. 

The chief executive of LaLiga’s North American branch, Boris Gartner, also spoke about the crucial importance of having strong partners. He believes that the deal with Strendus will allow LaLiga to reach more fans of the sport. 

“For many years, we have played with passion and shared it with viewers – we are proud to share it now with Strendus consumers as well,” Gartner said. 

About The Two Parties

Strendus is Mexico’s leading betting operator. Its various offerings include over four thousand various games across six different categories: Bingo, Casino games, Lottery games, Slot games, Sportsbook offerings, and Virtuals. The operator also runs an online casino that has been approved directly by Mexico’s Ministry of the Interior.  

Strendus’s platform is safe, reliable, and user-friendly, allowing numerous Mexican bettors to take their betting experience a step further and fully immerse themselves. They can access Strendus’ exciting offerings through the Strendus application that is available for all mobile devices and PC.  

LaLiga is Spain’s professional football league that brings together 42 of the most iconic football teams. The league recently launched its B2B solution, LaLiga Tech, on the market and quickly signed two different partnership deals with World Padel Tour and Millicom. LaLiga Tech will offer products in three different orientations: fan engagement, content enhancement, and competition management. It already has a client in Mexico in the face of pay-TV Sky Mexico.


Yasmin is an iGaming and gaming journalist with over 10 years of writing about various publications. Her experience spans the entirety of iGaming, traditional sports, as well as online poker. She is well-versed in every aspect of online gaming and her wealth of knowledge provides additional substance to our coverage.

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