May 10, 2024 2 min read

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Kaizen Gaming’s BVGroup-Powered Betano Brand Launches in the UK

Betano players in the UK will be able to try out a variety of sports betting features, such as Bet Builder, Bet Booster and the recently launched Lucky Dip

Kaizen Gaming’s Betano brand has forayed into the UK, as previously announced. As of May 10, players in one of Europe’s biggest gaming markets can access Betano’s offerings and enjoy a “safe and entertaining experience.”  

Betano’s launch in the UK was powered by BVGroup. Under an earlier agreement, the latter company agreed to serve as the Kaizen brand’s tech and services provider in the United Kingdom. This deal facilitated the launch of Betano.co.uk, which will now capitalize on BVGroup’s cutting-edge tech capabilities.

Thanks to the partnership, Betano players in the UK will be able to try out a variety of sports betting features, such as Bet Builder, Bet Booster and the recently launched Lucky Dip. Additionally, Betano UK offers a variety of safer gambling tools that players can use to manage their activity and avoid gambling harm.

The arrangement was a milestone for BVGroup, whose chief commercial officer, Brent Almeida, was excited to team up with a gambling frontrunner such as Kaizen Gaming. Almeida reiterated its earlier statement that BVGroup’s tech expertise and operating capabilities will provide Betano’s customers with an unparalleled experience.

Betano’s Is Poised for Success in the UK

Betano recently penned a partnership with Aston Villa FC, expanding its presence in the country ahead of the launch. The Greek operator’s brand already has a significant footprint in professional soccer and is serving as the official sponsor of the CONMEBOL Copa America 2024.

Of note, Betano was also selected as the first-ever gambling sponsor of the UEFA Euro 2024 tournament in a significant, if somewhat controversial, deal.

According to Kaizen Gaming’s chief commercial officer, Julio Iglesias Hernando, Betano is poised for success in the UK. He said that the tie-up with a reputable brand such as BVGroup has been a top priority for his team.

By pairing Betano’s international reach and BVGroup’s proven capabilities, the two companies will be able to engage customers with exciting yet safe betting experiences underpinned by strict compliance and best-in-class technology.

In other news, a recent report suggested that Germany’s Federal Court of Justice might force Betano to reimburse a player who lost EUR 12,000 on Betano wagers before the brand had a license in the country.

Journalist

Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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