- Legal States
Silvia Pavlof January 27, 2023 3 min read
John Foster Joins Enteractive as Head of B2B Sales
Enteractive has recently appointed John Foster as head of B2B Sales for Europe and Asia
John Foster has been hired to fill the position. He will be reporting to the Chief Business Officer, Andrew Foster.
John Foster Brings Over 20 years of Experience to Enteractive
John Foster brings a plethora of sales expertise to his new position as head of B2B sales for Europe and Asia, boasting over two decades of experience in various industries including iGaming, advertising, and media. Before joining Enteractive, John worked with well-known names in the industry, including iGamingGroup.
With this new addition to the team, Enteractive’s B2B division is expected to see even more growth as the company continues to expand into regulated markets worldwide, providing retention and reactivation services to increase active players for a continually growing number of top operator brands.
Enteractive’s exclusive (Re)Activation Cloud technology platform offers operators swift and smooth integration of chosen player databases, supplying native-language sales representatives to provide individualized interaction with players in every market.
The company’s offering ranges from providing exceptional infrastructure for direct communication with players to creating more specialized technologies, such as SMS, email, and web applications, which all lead to increased engagement and ultimately boost revenue.
Enteractive Chief Business Officer Welcomes Foster to the B2B Team
Andrew Foster, the Chief Business Officer of Enteractive, commented on the appointment of John Foster saying:
In the last year, Enteractive has experienced phenomenal growth in new markets around the world, and our B2B team will benefit from an extra pair of hands at the helm to service this increased demand for our services. With the combination of John’s sales and iGaming industry experience, we’re excited for him to join our B2B team and drive our ongoing growth in Europe and Asia in 2023.Andrew Foster, CBO, Enteractive
John Foster, the newly appointed head of B2B sales, stated that Enteractive has developed an outstanding offering that aids operators, big and small, worldwide to enhance their revenues through the activation and retention of more active players.
He also noted that 2023 appears to be a bustling year for the industry, which presents more chances for Enteractive to provide its distinctive services to new clients across numerous markets. He expressed his enthusiasm about joining the leading player in the field.
Enteractive has been the industry leader in player engagement, reactivation, and retention since 2008, and it is recognized as one of the top revenue generators for the global iGaming sector. The company has been successful in converting lapsed database segments at scale for a variety of leading operators.
Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.
Industry January 27, 2023
Industry January 27, 2023