May 22, 2023 3 min read


Inspired Extends Virtual Sports Partnership with Paddy Power

The new long-term contract will ensure Paddy Power's retail estate in the UK and Ireland will continue to benefit from Inspired's Virtual Sports

Content, technology, hardware and services provider for the gaming industry, Inspired Entertainment, announced today that its partnership with Irish bookmaker Paddy Power has been extended.

The Best Possible Retail Betting Shop Experience

The new long-term contract signed between Inspired Entertainment and Paddy Power will see the B2B provider continue to deliver to the Flutter Entertainment-owned sports betting and gaming brand its Virtual Sports solution.

Vince Bateson, head of retail gaming at Paddy Power, commented on the new contract, pleased that the existing partnership for Virtual Sports products across Paddy Power’s retail betting shops in the UK and Ireland would continue.

Our customers enjoy Virtual products and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops.

Vince Bateson, head of retail gaming, Paddy Power

Paddy Power initially teamed up with Inspired Entertainment at the end of 2022 in an exclusive agreement under which the B2B gaming supplier agreed to provide its fully integrated managed services for Paddy Power’s entire UK retail estate, install approximately 1,400 terminals and provide remote and field tech support, content and platform deployment.

Currently, Paddy Power owns and operates over 600 retail betting shops in the UK and Ireland as the brand is one of the central in the UK brand portfolio of the London Stock Exchange (LSE)-listed sports betting, gaming and entertainment provider, Flutter Entertainment.

Continue to Support Their Retail Venues

On behalf of Inspired Entertainment, the president and chief executive officer, Brooks Pierce, commented on the extended agreement with the bookmaker, thrilled to continue “supporting their retail venues across the UK and Ireland,” much like the way the company has been doing so for the past 12 years.

We will continue to provide Paddy Power with our latest products and technology giving them the advantage of our leading content for their Virtual Sports offerings.

Brooks Pierce, CEO, Inspired Entertainment

The duration of the new contract has not been revealed by the partners but the renewed arrangement guarantees that the entire Paddy Power retail estate in the UK and Ireland to continue to benefit from Inspired’s products and solutions.

The renewed partnership with Paddy Power is the latest in a series of recent developments for Nasdaq-listed Inspired Entertainment as the gaming supplier was active on both sides of the Atlantic.

In the US, Inspired partnered for premium gaming content with FanDuel in Michigan and teamed with Aristocrat Gaming to deliver Virtual Sports for the NFL, and signed an agreement for the deployment of technology for Codere.

Inspired also strengthened its existing relationship with bet365 to launch a new virtual product and introduced new virtual products focused on CS: GO in collaboration with GRID.

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