April 24, 2023 3 min read


Inspired Entertainment Bolsters FanDuel Michigan with Content

Inspired is glad to join forces with FanDuel and strengthen its Michigan operations with premium gaming content

Inspired Entertainment, a leading business-to-business gaming content and tech supplier, has unveiled a new partnership with FanDuel, a sports betting and iGaming company. Under the agreement, the former company will supply the Flutter-owned operator’s Michigan operations with iGaming content.

As agreed, FanDuel will adopt four Inspired Entertainment titles. These will include Big Fishing Fortune, Big Santa Fortune, Gold Cash Free Spins and Big Spin Bonus. The latter game is the top-performing Inspired game in North America and is continuously proving to be popular with local audiences.

Inspired Entertainment is a company that offers a rich portfolio of content, technology, hardware and services. It supplies gaming and betting operators in regulated markets, helping them appeal to their players through a variety of virtual sports, interactive and leisure products.

Inspired’s content is designed to help companies optimize their revenues. Its content is available in around 35 regulated markets and supplies content for around 50,000 gaming machines in shops, pubs and casinos. In addition, the company powers over 32,000 retail venues and websites with virtual sports products. Inspired also provides gaming content to more than 170 iGaming sites.

The Deal Marks Inspired’s Seventh Partnership in the State

Inspired Entertainment’s president and chief executive officer, Brooks Pierce, commented on the new partnership. He said that his team is glad to join forces with FanDuel and strengthen its Michigan operations with premium gaming content.

Pierce added that FanDuel is the seventh operator his team has partnered with in the Great Lake State. He noted that Michigan remains a state of great priority to Inspired Entertainment and its team.

Michigan remains a very important market for us, as we have reached over 90% market coverage through our partners, and which now represents our biggest US state. It is a pleasure to work with the FanDuel team, and we congratulate them on this exciting launch.

Brooks Pierce, president & CEO, Inspired Entertainment

Meanwhile, Asaf Noifeld, FanDuel’s managing director of casino, said that he is glad to join forces with the Inspired team once again. He is looking forward to providing Michigan players with cutting-edge online casino games.

As noted by FanDuel’s MD, this isn’t the first time the two companies have worked together:

We began our partnership with Inspired through our launch in Ontario to great success, and we are excited to expand that partnership now in Michigan, one of the largest iGaming states.

Asad Noifeld, MD of casino, FanDuel

In other news, FanDuel recently onboarded the NBA legend Charles Barkley for its newest promotion.


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