March 15, 2023 3 min read


Inspired, bet365 Strengthen Partnership with New Virtual Product

The new virtual betting product features eight concurrent games and allows accumulator bets on a wide range of betting markets

Provider of content, technology and services to the global gaming industry, Inspired Entertainment, announced the launch of a new streaming product in collaboration with bet365.

Deepen Collaboration with bet365

The launch of Inspired Entertainment’s Multi-Stream Matchday Soccer event will see the gaming technology provider closely collaborate with the Stoke-on-Trent-based online sports betting operator to expand its offering on the operator’s website, following the launch of Inspired’s Multi-Stream Matchday Soccer product in December.

Commenting on the announcement, Steve Rogers, the chief commercial officer of Virtual Sports at Inspired Entertainment, hailed the “long and mutually successful partnership with bet365” that has been running for more than 15 years, “excited to launch the latest Multi-Stream Matchday Soccer product” on the operator’s platform.

“…we placed great value on being able to offer bet markets across the eight concurrent games, easy accumulator bets that can be placed every three minutes and graphics that continue to look as realistic as ever,” Rogers said, highlighting that “revolutionizing the user experience is paramount” to the company.

New Virtual Soccer Experience

The Multi-Stream Matchday event comprises eight games taking place simultaneously and offers players to place accumulator bets across a wide range of betting markets while enjoying the life-like graphics and other features available with V-Play Soccer 3.

Players can choose which of the eight games to watch at any time as there is a dedicated stream from each game, while the real-time updates keep them informed of the action and scores across all eight matches.

Combining innovative gameplay, exciting action and unrivaled betting opportunities, the new product is offering players an authentic gaming experience and is expected to reach bet365’s global audience of over 80 million customers in more than 20 different languages.

The launch of Inspired’s Multi-Stream Matchday Soccer event will further cement the company’s leading position as a provider of virtual sports betting products. In the recently published fourth-quarter and full-year 2022 report, Virtual Sports accounted for nearly 20% of the company’s revenues in 2022 and registered an increase of 53% year-over-year.

Besides the launch of the Multi-Stream Matchday product with bet365, Inspired recently launched Virtual Sports in Ecuador and Ontario with Betano, Virtuals Plug & Play in Morocco with Intralot, as well as deployed additional channels and variations with OPAP in Greece and various operators in the UK.

Outside of Virtual Sports, Inspired Entertainment secured an exclusive long-term contract with Paddy Power to provide managed services for the operator’s entire estate of over 350 betting shops in the UK.

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With 4 years experience as an analyst, Julie—or ‘Jewels’, as we aptly refer to her in the office—is nothing short of a marvel-worthy in her attention to the forex and cryptocurrency space as she quickly became the first pick to co-pilot education to the masses with Mike.

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