April 13, 2023 3 min read


IGT Delivers New CMS for Potawatomi Casino Hotel Carter

The new technology is expected to elevate the gaming experience for guests of the venue

The leading provider of iGaming technology and solutions, International Game Technology (IGT), announced a collaboration, expanding further the reach of its leading solutions in the United States. On Wednesday, the company announced it completed the installation of its leading casino management system (CMS), IGT ADVANTAGE, at Potawatomi Casino Hotel Carter, located in Wabeno, Wisconsin.

The rollout of the CMS technology is expected to elevate the experience for guests of the premium entertainment and casino destination. Additionally, Potawatomi Casino Hotel Carter guests are expected to tap into new experiences after IGT links the property’s loyalty rewards program to Potawatomi Casino Hotel located in Milwaukee, Wisconsin.

IGT ADVANTAGE is popular as one of the most comprehensive CMS platforms within the gambling vertical. The unique system provides operators with engaging features that are also customizable and can include bonus rewards, as well as different special offers. Moreover, the CMS provides tools that ease player management, as well as accounting tools for cage, table and machine accounting. Those tools help streamline and at the same time simplify reporting which ultimately benefits the gambling operators.

Under the terms of the new collaboration at the Potawatomi Hotel Casino, the property will also benefit from the cloud-based solution of IGT that facilitates the configuration of slot content called Floor Manager.

The Technology Is Expected to Benefit the Hotel Casino

Ryan Reddy, IGT’s SVP of global video poker, VLT, systems and payments, explained that the company continues to hold a leadership position within the gambling vertical by delivering leading solutions that benefit its partners. Additionally, he pointed out that IGT’s solutions help the operators by boosting player engagement and contribute to revenue and growth.

By elevating its product portfolio with the capabilities of the IGT ADVANTAGE casino management system, Potawatomi Casino Hotel Carter is equipped with proven, state-of-the-art technology that will optimize its gaming floor and enable personalized player experiences.

Ryan Reddy, SVP global video poker, VLT, systems and payments at IGT

Reddy explained that the deployment of IGT ADVANTAGE will help take the guest experience at Potawatomi Casino Hotel Carter to a new level. Finally, he predicted that the solutions provided by the company will help the venue deliver unique experiences for its guests.

Transitioning Potawatomi Casino Hotel Carter’s casino floor to the IGT ADVANTAGE system instantly added value for our Northwoods Club rewards members and introduced opportunities for optimization and modernization across the gaming floor.

Leigh Redington, general manager at Potawatomi Casino Hotel Carter

Leigh Redington, Potawatomi Casino Hotel Carter’s general manager, was similarly excited about the collaboration with IGT. The general manager said that the new technology helps with the modernization and optimization of the gaming floor. Finally, Redington predicted that the new CMS will increase customer satisfaction and help the venue continue to grow.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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