Blueprint Gaming Strengthens Partnership with Bet365

Blueprint Gaming and bet365 have expanded their content alliance, with the supplier setting up a “major new open account offer” which will cover the company’s select and best titles across jurisdictions. 

Bet365 and Blueprint Gaming double down on content partnership with free spins offers

A spokesperson for bet365 added: “Blueprint Gaming’s portfolio continues to resonate strongly with our players, and we are delighted to bring together a selection of some of its most recognisable and high-performing games as part of this exciting open account offer.” 

Bet365 players will now have access to free spins as part of the partnership, with the bonus applying to such cult titles as Fishin’ Frenzy: Lure Em’ In, Fishin’ Frenzy: Big Catch Gold Spins, Triple Action Cash Strike, and King Kong Splash, the companies shared in a press statement. 

Blueprint Gaming director of marketing, PR and events, Jo Purvis, has welcomed the opportunity to see the company strengthen its existing ties with bet365, citing the years of successful collaboration which have brought worthwhile experiences to both partners.

“Each of the selected games has proven to be a standout performer within our portfolio, whether through strong player retention, consistent revenue generation, or long-term brand recognition. We are thrilled to see bet365 spotlight these titles as part of a major promotional campaign and look forward to seeing how players respond,” Purvis added. 

Building the Basis of Strong Engagement and Player Retention

The partnership specifically focuses on providing new players with the opportunity to explore acclaimed titles by the studio, while also offering bet365 an intuitive and impactful way to engage with new players, driving engagement and retention metrics.

The Fishin’ Frenzy game series is consistently among the top-ranked games across jurisdictions, offering both partners a strong partnership. Separately, Blueprint Gaming expanded in South Africa with Hollywoodbets back in March 2026.