Gaming Innovation Group (GiG) and PlayStar Casino signed a long-term agreement to expand their current partnership by powering the offering of the online gaming brand in Pennsylvania.
Revenue Share Model
The new agreement, which builds on the foundation of the initial partnership between the technology supplier and the online casino brand, will see PlayStar Casino enter its second US jurisdiction powered by GiG’s platform technologies, while preparations for the New Jersey launch are underway. Both parties agreed to a revenue share model in the agreement with a minimum duration of 4 years.
“We are very excited to continue our expansion into the third US state, in particular Pennsylvania that has shown a tremendous amount of growth in the iGaming market in a relatively short time period.”
Richard Brown, CEO, GiG
The relatively new online gaming brand, co-founded by industry pioneer and founder of Boss Media and Hexigames Joel Wikell and former commercial manager at Yggdrasil and ex-sales and business development manager at Play’n’Go Adam Noble, seeks to differentiate itself in the US online gaming space.
“We are delighted to be partnering with GiG to power PlayStar’s expansion into Pennsylvania. With our preparations firmly underway for our New Jersey launch with GiG, it was a natural progression to leverage that work and replicate our casino offering over the border in Pennsylvania.”
Per Hellberg, CEO, PlayStar Casino
Acquiring Talent
Led by recently appointed CEO Per Hellberg, PlayStar Casino utilizes a strategy built on personalization and exemplary customer service to make players feel special from the moment they enter the online casino’s website, while appointed earlier in June COO Dan Alexander is in charge of casino operations.
“We also believe the plans that PlayStar have with the customer centric and product driven approach connect very well with GiG’s B2B offering and strategy and we look forward to helping them achieve their ambitions.”
Richard Brown, CEO, GiG
Targeting Pennsylvania as its second US entry via GiG, PlayStar Casino is looking to take advantage of the nation’s second-largest online gaming market in terms of revenue, which, as suggested by official data from the Pennsylvania Gaming Control Board, has still to grow until it reaches its full potential.
“This will mark the second market entrance for PlayStar in the USA with GiG and we’re looking forward to launching a casino experience like no other.”
Per Hellberg, CEO, PlayStar Casino
Founded in 2012 and traded on the Oslo Stock Exchange and Nasdaq Stockholm GiG, is providing solutions, products, and services to iGaming operators, including GiG Comply, an automated affiliate marketing compliance screening tool. Among the latest GiG Comply customers are companies like Bet365, Pixelbet, Marathonbet, Rootz, and others.
