March 28, 2023 3 min read


Giannis Antetokounmpo Becomes Betano’s First Global Ambassador

The operator drew attention to the common Greek heritage they shared with the athlete as it continues its expansion efforts in the region

Such an agreement marks a vital milestone in Betano’s quest to continue improving and stand above the competition. As its new global ambassador, Giannis Antetokounmpo will participate in continued promotional efforts, featuring prominently in the operator’s media campaigns. The Kaizen Gaming-owned brand’s continued growth and rising prominence across Europe, Latin, and North America make similar marketing campaigns vital to establishing brand recognition and driving engagement.

A Match Made in Heaven

Antetokounmpo, known as The Greek Freak, is a two-time NBA MVP and 2021 NBA Champion. The Milwaukee Bucks superstar shares more than a common heritage with Betano. He lauded the operator’s commitment to excellence, noting he only agreed to partnerships that he could connect with.

In Betano, I have found a great fit, not only in our shared passion for sports but also in our drive and dedication for continuous improvement.

Giannis Antetokounmpo

Antetokounmpo’s new position as brand ambassador will have him appear in branded content, participate in promotional events, and reach out to the Betano community through various outlets. Kaizen Gaming co-founder and CEO George Daskalakis congratulated the Milwaukee Bucks athlete on his achievements, calling the star the best choice for a global brand ambassador.

Giannis embodies all that we value at Kaizen Gaming, and that is hard work, commitment, continuous improvement, and above all, humility.

George Daskalakis, Kaizen Gaming co-founder and CEO

The CEO drew parallels to their mutual desire to reach new heights, becoming top players in their respective fields. Antetokounmpo and Kaizen also share a similar heritage, rising from humble beginnings to become household names. The operator began as a Greek startup, rising to become a global player, currently active in 12 countries in Europe, Latin, and North America.

Kaizen Continues to Make Strides Worldwide

Securing a sponsorship deal with such a high-profile internationally-recognized athlete marks a significant milestone in Betano’s global ambitions. The brand is a vital part of Kaizen Group’s efforts to consolidate its position in the market, spearheading its North American expansion efforts after a successful launch in Ontario, Canada.

Onboarding Antetokounmpo follows several other high-profile partnerships for Betano. The brand recently extended its deal with the Romanian Sports Motor Federation, sponsoring the recently renamed Betano National Rally Championship. Kaizen’s efforts to partner with clubs and leagues across Europe are already paying dividends, bolstering its brands’ appeal and allowing sports betting fans to engage with its content in new and exciting ways.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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