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Genius Sports has teamed up with Canadian sportsbook NorthStar Gaming and will now deploy its range of pre-match, live data, and live trading solutions which will be integrated with the brand and allow it to boost its reach and product offering. The supplier’s data will power NorthStar Gaming’s NorthStar Bets in Canada and help it increase its foothold in regulated markets.

NorthStar Gaming to Benefit from Genius Sports Input

NorthStar Bets customers will further benefit from real-time feeds and pricing options that will help them make adjust their wagers in a quick and reliable manner, empowering them throughout the process. NorthStar Bets will also gain access to Genius Sports’ data rights for some of the world’s largest and biggest sports leagues and events, including the CFL, Premier League, NCAA, NFL, and NASCAR.

This new partnership comes just on time for the NFL season, and it will considerably boost NorthStar’s footprint in sports and its ability to deliver on in-demand betting products. NorthStar Gaming CEO and founding partner Michael Moskowitz welcomed the opportunity to e strengthen its own sports betting ecosystem and offer through the introduction of this partnership, and said:

Genius Sports’ sports data ecosystem integrates seamlessly into our platform, allowing us to provide consumers with a highly interactive, visual, and comprehensive sportsbook experience.
NorthStar Gaming CEO and founding partner Michael Moskowitz

Moskowitz said that the company continues to seek ways to enhance the NorthStar Bets App and make it a more worthwhile onboarding experience for people who wish to place a sports bet. Apps are now front and center when it comes to placing wagers on sporting events, and NorthStar Gaming has a clear commitment to making its solution visually appealing and highly interactive.

NorthStar Bets to Launch a New App

There will be a new version now that the partnership has been struck, NorthStar Gaming confirmed. The new version of the app will also feature more stats by Genius Sports and insight-driven additions that will help sports bettors stop on top of their game. Genius Sports EVP for North America Sean Conroy welcomed the opportunity with equal zest and said:

In April, Genius Sports became one of the first sportsbook providers to be officially licensed in the rapidly expanding Ontario market.
Genius Sports EVP for North America Sean Conroy

This approval is reflective of both companies’ deeper commitment to the Canadian sports betting market. Conroy was happy to be teaming up with a leading operator such as NorthStar Bets and added that his company will do everything it can to provide the brand with a competitive advantage and products.

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Fiona Simmons

Journalist

Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

Business September 16, 2022

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