August 8, 2023 3 min read


Freemarket Names Lloyd Naicker Business Development Director

The new strategic appointment is expected to fuel the company's growth and enable its innovative solutions to reach new partners

The fin-tech platform for regulated business-to-business cross-border payments and currency exchange powering small to medium-sized businesses, Freemarket, expanded its team of experts with a new strategic addition. On Tuesday, the company revealed it hired the payment expert, Lloyd Naicker, to the role of business development director.

The new senior-level appointment comes at a time when Freemarket continues to grow rapidly and expand its global footprint. With Naicker aboard, the company anticipates reaching new customers and engaging in new partnerships. Becoming a part of the company’s C-suite, he brings extensive experience that is expected to complement its growth.

Currently, Freemarket offers a single platform enabling cross-border payments and currency exchange. The innovative platform was developed specifically for small to medium-sized businesses within different industries, including the gaming and online gambling sectors.

Freemarket’s platform stands out with innovation, efficiency and security. The technology delivers efficiency and cost savings thanks to streamlining of payment processes. This ultimately brings benefits for businesses that vary in size. To ensure convenience and scalability, Freemarket’s platform can be accessed via a single API or web portal.

Sharing his excitement, Naicker said that he will be delighted to contribute to the growth of the company. “There are so many opportunities for us to explore to make banking and payments services available to FX merchants as well as expanding our platform’s capability to meet changing client needs in all sectors including online gambling,” he explained. Finally, Naicker said that he is looking forward to helping Freemarket engage with new clients, delivering its innovative platform and services.

Recently, the company added Annie Osborne to its team as business development director.

I’m super excited to join the Freemarket family and to contribute to the continued growth and success of the company.

Lloyd Naicker, business development director at Freemarket

Naicker Brings Extensive Experience and Knowledge

To his new role, Naicker brings extensive experience within business development and the payment vertical. Before joining Freemarket, he was a part of BVNK where he served as business manager for fintech. Naicker’s professional background includes a cross-border payments team lead role at Coindirect.

It’s an absolute pleasure to welcome Lloyd to the Freemarket family and for us to be able to use his incredible knowledge and experience as we continue to build momentum behind the business.

Richard Harrison, VP of sales at Freemarket

Richard Harrison, Freemarket’s VP of sales, welcomed Naicker to the growing team of experts at the company and acknowledged the extensive experience and knowledge that he brings. He spoke about the deep understanding the new executive has within the FX vertical that was accumulated through years of hard work. “It really is a privilege to work alongside him, and his appointment will have a significant and positive impact at Freemarket,” outlined Harrison in conclusion.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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