FOX NASCAR race analyst and former NASCAR driver Clint Bowyer will be joining the FOX Bet brand for the 2021 season, making his debut from the booth this week at Daytona Speedweeks.
Enhance Experience of Watching Racing
The NASCAR Xfinity Series Champion will be joining in the FOX NASCAR Cup Series booth race series Hall of Famer Jeff Gordon and legendary race announcer Mike Joy.
“Without a doubt, NASCAR fans are as in tune with race stats, storylines and the ebbs and flows of racing each week as any fanbase in America. The team over at FOX Bet share in my commitment to look for ways to entertain, have some fun and ultimately enhance the experience of watching racing each week.”Clint Bowyer
Clint Bowyer is expected to contribute to the FOX Bet real-money app and the free-to-play FOX Bet Super 6 platform which is available nationwide, by offering content related to sports betting and expert race insights to improve player engagement across all FOX Bet digital platforms.
“Clint already enhances the fan experience on-air as part of our FOX Sports’ NASCAR team, and we’re thrilled to share his insight and entertaining popularity online with Super 6 users.”Andrew Schneider, CMO, FOX Bet
To celebrate the arrival of Clint Bowyer, FOX Bet Super 6 which allows players to make 6 predictions for live games, races, or events, is introducing for the 2021 NASCAR season the “Win Clint’s Money” campaign, offering users a chance to win real cash every NASCAR race weekend.
“As Super 6 continues to attract more and more NASCAR enthusiasts, he’s a natural fit for us, the fans, and Daytona is just the perfect debut.”Andrew Schneider, CMO, FOX Bet
Keeping Racing Fans Engaged
Starting from Sunday, February 14, the free-to-play platform introduces “Clint’s Stage 2 Contest”, asking users 6 questions related to activity during Stage 2 of Cup races with a chance for real cash and other prizes, once FOX Bet Super 6 completes the process of grading answers and announces its top performers during Stage 3.
Having launched in September 2019, FOX Bet Super 6 saw more than 90 million contest entries and awarded over 22,000 winners across the states, giving out prizes in the amount of $4 million. From July 2020 onwards, the period when global sports returned, FOX Bet Super 6 has been the most downloaded app in the free-to-play category featuring sports prediction apps including daily fantasy sports.
The app enjoyed more than 1.4 million entries for its Super Bowl LV Super 6 contest, setting a record for most entries in a single contest.