Casino giant Caesar Entertainment announced today the launch of Caesars Sportsbook to offer bettors the best-in-class sports betting experience in an easy-to-navigate app with an integrated loyalty program.
‘Like a Caesar’
Caesars Entertainment also launched a comprehensive marketing campaign to unveil Caesars Sportsbook and position it as “the most dynamic sports betting app”, offering extensive odds and flexible limits.
“Caesars Sportsbook puts the bettor at the center of everything. We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate.”Eric Hession, Co-President, Caesars Digital
Operating on Liberty, Caesars’ own and integrated tech stack platform, Caesars Sportsbook seeks to treat every bettor “like a Caesar” with the number of generous offers and other ways to earn via the Caesars Rewards loyalty program.
“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience.”Tom Reeg, CEO, Caesars Entertainment
Caesars Sportsbook treats sports bettors as royalties, added Chris Holdren, Co-President of Caesars Digital, outlining the exciting journey that starts with the online sportsbook experience and continues with live experiences at Caesars’ resorts and would even stretch further towards players’ favorite sports teams via Caesars’ partnerships.
Comprehensive Marketing Campaign
A multi-million dollar national advertising campaign spearheaded by actor-comedian JB Smoove in the role of Caesar was launched by the casino giant to propel the new sportsbook into the hearts and minds of sports bettors across all 8 states Caesars Sportsbook is now live, Colorado, Michigan, New Jersey, Tennessee, Indiana, Iowa, Virginia, and West Virginia.
Pending regulatory approval, Caesars Sportsbook will soon be live in Arizona, Maryland, and Louisiana, while in states where proximity to a land-based property for registration is required, Illinois, Nevada, and Washington, DC, Caesars Sportsbook is available via William Hill app integration.
The sportsbook with the most retail locations nationwide will also be launched outside of Caesars’ casinos and resorts at Capital One Arena, Chase Field, Monmouth Park Racetrack, Mountaineer Casino & Resort, Prairie Meadows Casino & Racetrack, and Turtle Creek Casino, via existing partnership deals, to expand the presence of Caesars Sportsbook in key regulated gaming markets.
Caesars Entertainment, which is the official sports betting partner of the NFL, has also partnership deals in place with the NBA, NHL, and MLB, as well as several individual teams, with the latest being the New Orleans Saints. Following the deal, the Saints stadium was renamed Caesars Superdome.