August 10, 2023 2 min read


Better Collective Appoints Rene Schroder to Editor in Chief Role

In his new role of editor in chief, Schroder will play an important part in the growth of the company's brands in Europe

Better Collective, the digital sports media group, confirmed a new senior-level appointment Thursday. The company revealed that it has taken an important step in expanding its European-facing presence by hiring the expert with extensive experience in sports and media, Rene Schroder, to the role of editor in chief. Joining Better Collective, he will be in charge of the company’s European sports media brands, providing strategic guidance and advice.

The hire seeks to strengthen Better Collective’s foothold in the region by bringing quality sports content. At the same time, the company anticipates expanding its reach to new audiences by leveraging different media channels around the Old Continent. Schroder’s appointment was announced this week but is effective from August 8, 2023, reveals Better Collective.

As a part of Better’s C-suite, Schroder brings knowledge in podcast and video production, as well as different social media skills. He understands the European sports vertical and will help with the development of strategies for the company’s European-facing brands. Schroder will cooperate closely with different teams and oversee the development of sports news sites while at the same time, providing advice to Better’s local teams. Ultimately, his efforts, along with the dedication and hard work of the company’s teams seek to further propel the company’s presence in Europe.

The Experienced Executive Is Excited to Join Better

The company’s new editor in chief, Europe, explained that it is thrilling to join the company and play an important part in its future growth. According to Schroder, he will be excited to leverage his experience and fuel the growth of Better Collective’s European sports media brands.

I am eager to employ my experience from leading sports media editorial teams to drive Better Collective’s European sports media brands to new heights.

Rene Schroder, editor in chief, Europe at Better Collective

Moreover, he pointed out: “Working closely with the talented team at Better Collective, I am confident that together we will strengthen the group’s position in the European market and create an even more engaging and enriching sports media experience for our audience.” Finally, he said that he is looking forward to the success the collaboration will bring.

Before joining Better, Schroder was a part of the editorial teams of popular sports media companies such as Viaplay, Bladet and Ekstra. Most recently, he played an important role in the development of the Danish sports media outlet,


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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