October 9, 2023 3 min read


BetMGM UK Onboards Megan Nicholls as Horse Racing Ambassador

Nicholls is excited to join forces with BetMGM and expand her media presence

BetMGM, an international iGaming and online sports betting brand that just launched in the United Kingdom, has unveiled a new local partnership. According to the announcement, the online casino juggernaut has named the former jockey and ITB and Racing TV pundit, Megan Nicholls, as its new horse racing ambassador.

Nicholls is a racing expert who boasts over 110 career wins and a life-long affiliation with horse racing. As BetMGM’s UK racing ambassador, she will leverage her profound expertise to appeal to horse racing fans in the country and promote the operator.

Under the deal with BetMGM, Nicholls will produce weekly content, sharing her thoughts on the key meetings in the racing sector on BetMGM channels. In addition, she will provide bettors with tips that will give them with an edge over their peers.

Nicholls Is Looking Forward to Growing Her Media Presence

The new BetMGM ambassador released a statement on her new role, praising the racing sector and the opportunity to share her passion with BetMGM’s customers.

Racing has given me some of the most amazing days of my life and I’m excited to share the passion I have for it with BetMGM’s customers and horse racing fans more widely.

Megan Nicholls, horse racing ambassador, BetMGM UK

Nicholls added that the partnership with BetMGM aligns with her ambition to grow her media presence. The ambassador said that she believes fun awaits her and BetMGM and concluded that she is excited to be a part of the operator’s team.

BetMGM UK’s UK director, Sam Behar, welcomed Nicholls on board, saying that she is a “perfect fit” for the operator’s UK business. Behar also praised the new ambassador’s passion, talent and knowledge that she will share with BetMGM’s customers.

As a jockey and pundit, Nicholls will know how to entertain the British racing fans, Behar believes.

It was a no-brainer to ask Megan to be our racing ambassador, and we’re looking forward to getting started.

Sam Behar, UK director, BetMGM UK

BetMGM is now live in the UK, offering exciting products to fans. Bettors can find a rich selection of casino and betting offerings, as well as jackpots and loyalty rewards.

In other news, BetMGM recently celebrated its foray into the United Kingdom with a partnership with Newcastle United FC, a major local soccer team. Under that agreement, the brand will serve as the club’s official club partner for the 2023/24 season.


Angel has a passion for all forms of writing, be it fiction or nonfiction. His curious nature gives him an ace up his sleeve when researching a new topic. Angel’s thirst for knowledge, paired with adaptability, always helps him find his way around.

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