April 20, 2021 3 min read


BetMGM Integrates GameSense to Improve Responsible Gaming

BetMGM announced in a press release today its online betting and iGaming platform will see the integration of GameSense, a responsible gaming program developed by the British Columbia Lottery Corporation (BCLC), to become the first online gaming firm in the US to utilize the program.

Education and Informed Decisions

Deployed since 2017 across US properties of MGM Resorts International, GameSense utilizes educational resources on responsible gaming paired with tools and support for every player to help make an informed decision and play responsibly.

“MGM Resorts is committed to supporting responsible gaming efforts at our properties nationwide and we’re pleased to extend GameSense into the BetMGM platform.”

Bill Hornbuckle, CEO and President, MGM Resorts

GameSense allows players to connect with trained specialist, GameSense Advisors, to ensure positive, proactive and transparent communication to help keep gaming responsible, safe and fun.

“GameSense has been an instrumental and innovative part of our company’s guest service model for several years. Together, MGM Resorts and BetMGM are proud to help guests understand the risks, where to get help and, ultimately, how to keep gaming fun.”

Bill Hornbuckle, CEO and President, MGM Resorts

Long-Standing Relationship with the BCLC

The full integration of the innovative responsible gaming program into the BetMGM platform is expected to complete later this year, BetMGM informed in the official press release, stressing on the importance for both BetMGM and MGM Resorts of responsible gaming education.

“As online gambling and sports betting increase in popularity, BCLC is so pleased that BetMGM is offering players more opportunities and resources to support healthy play with our GameSense program.”

Lynda Cavanaugh, Interim CEO and President, BCLC

MGM Resorts has been utilizing GameSense for 4 years already by allowing customers at its US gaming properties access to educational resources and interactive touchscreens at its M life Rewards desks, an initiative which led to multiple awards for the gaming and hospitality operator as the National Council on Problem Gambling recognized its efforts for responsible gaming.

“BCLC’s commitment to player health extends well beyond British Columbia and we look forward to working with BetMGM to increase our mutual understanding about how best to provide players with the tools that enhance positive-play decisions.”

Lynda Cavanaugh, Interim CEO and President, BCLC

As an extension of the long-standing relationship between the BCLC and MGM Resorts, GameSense will be made available to BetMGM customers across all current and future states where the mobile betting and iGaming brand operates.

Lead Author

With 4 years experience as an analyst, Julie—or ‘Jewels’, as we aptly refer to her in the office—is nothing short of a marvel-worthy in her attention to the forex and cryptocurrency space as she quickly became the first pick to co-pilot education to the masses with Mike.

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