BetMGM Extends and Expands Pittsburgh Steelers Sponsorship

Sports betting and lottery leader BetMGM announced that it will be extending its partnership with the National Football League’s Pittsburgh Steelers. The renewed agreement designates BetMGM as the franchise’s official sports betting, online casino, and gaming partner.

The Expanded Deal Will Introduce New Features and Games

According to the announcement, BetMGM will continue to support the team through the 2029 season. This renewed agreement will furthermore deepen the betting brand’s presence across the Steelers’ digital platforms.

Fans can therefore look forward to a variety of exclusive experiences, including the popular annual Decade of Black & Gold Sweepstakes. For context, the sweepstakes awards one fan in Pennsylvania or West Virginia with 10 years of lower bowl season tickets and hospitality tent passes for all of the Steelers’ home games.

Fans can enter the sixth iteration of the game, Decade of Black & Gold Sweepstakes VI, by opting in weekly through January 4, 2026. To do so, they need to access the promotions section of the BetMGM app. Each weekly opt-in will earn players an entry, increasing their chances of winning. Participants can earn an additional entry by wagering at least $25 on professional soccer. Entries are limited to two a week, with the offer being exclusive for consumers in Pennsylvania and West Virginia.

That’s not all, however, as BetMGM and the Steelers have also introduced this season Steel City Slingo, a new Steelers-branded game available to BetMGM Casino players. Additionally, BetMGM also launched an in-stadium promotion that will award eligible participants with a casino bonus for Pittsburgh Steelers-branded casino games, but only if the Steelers manage to score three+ touchdowns.

BetMGM added that the deal also includes a variety of hospitality and VIP activations, digital content, in-stadium field goal and extra point takeovers presented by BetMGM, integration of the operator’s brand across the club’s media channels, and enhanced responsible gambling messaging.

New Opportunities for Fans of the Steelers

Casey Hurbis, BetMGM’s chief marketing officer, commented on the extended deal with the Pittsburgh Steelers, saying that it will allow his team to continue to connect with the club’s passionate fanbase.

From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.

Casey Hurbis, CMO, BetMGM

Ryan Huzjak, the Pittsburgh Steelers’ senior vice president of business operations, was likewise pleased with the extended agreement. He added that fans can look forward to a variety of new Steelers-themed betting features.

Fans will notice new in-game elements and opportunities in addition to the existing Steelers-branded casino games and fan favorite Decade of Black & Gold promotion.

Ryan Huzjak, SVP of business operations, Pittsburgh Steelers

The expanded deal with the Steelers comes shortly after BetMGM published its Q3 report.