NHL’s Vegas Golden Knights announced a partnership expansion with leading sports betting operator BetMGM.
BetMGM and Vegas Golden Knights Announce Partnership Expansion
Market-leading sports betting and gaming entertainment company BetMGM announced on Thursday that it expanded its collaboration with Vegas Golden Knights, the National Hockey League (NHL) franchise. The deal builds upon the existing partnership between the duo and sees BetMGM become an Official Betting Partner for the team.
Under the multi-year expansion agreement, BetMGM will benefit from signage within the T-Mobile Arena during Vegas Golden Knights home games. Another benefit that the agreement brings for BetMGM is brand exposure on Knight Tron and various marketing activations. Last but not least, the collaboration will bring exclusive co-branded sweepstakes, advertisements and more unique content.
Owned and operated by Black Knight Sports and Entertainment LLC, the Vegas Golden Knights franchise was the first NHL team to ink a partnership with a sportsbook. Back in 2018, Golden Knights teamed up with William Hill US. Besides William Hill and BetMGM, the franchise has inked agreements with other operators such as Wynn Resorts, IGT and Caesars.
The Partnership Expansion Marks an Exciting Moment for the Duo
BetMGM’s chief revenue officer, Matt Prevost, said that the company is thrilled to continue its collaboration with the Golden Knights. Additionally, he stressed that the partnership has been great so far. In conclusion, Prevost acknowledged that the company is looking forward to offering sports fans more unique experiences via BetMGM.
“We’re thrilled to continue what has been a great partnership with the Golden Knights and look forward to more seasons of offering fans truly unique experiences only available on BetMGM.”Matt Prevost, chief revenue officer at BetMGM
Kerry Bubolz, president of the Golden Knights said that the team is excited to expand its collaboration with BetMGM. Additionally, he revealed that “just like the Golden Knights, BetMGM has become a key experience to the sports and entertainment industry in our community.”
“We’re excited to be continuing our great partnership with BetMGM.”Kerry Bubolz, president of the Vegas Golden Knights
Founded in 2018, BetMGM positioned itself as one of the leading sports betting operators around the US. Only recently, the company inked a new agreement with Pariplay. The deal was announced in November and brought Pariplay content to BetMGM’s players within Michigan and New Jersey. Before that, BetMGM joined forces with former Arizona Cardinals and Tennessee Titans running back, Chris Johnson. Under the collaboration, Johnson was named a brand ambassador for BetMGM.