April 26, 2023 2 min read


BetMakers and kwiff Confirm Racing Partnership Extension

The new collaboration is expected to further elevate the experience for kwiff customers by extending the company's horse and greyhound racing offering

The super-charged and fast-growing betting service, kwiff, announced a new strategic partnership agreement Wednesday. The company unveiled it joined forces with BetMakers Technology Group, a company specializing in providing wagering technology and data to regulated gambling operators and bookmakers around the world.

Thanks to the freshly minted deal, kwiff will continue to provide extensive offerings for greyhound and horse racing. Per the terms of the collaboration with BetMakers, the company’s customers will continue to have access to up to 250,000 races from more than 20 countries around the world on an annual basis.

Additionally, the expanded offering is complemented by kwiff’s unique Price Manager system. The company’s offering is also supercharged by its risk systems and proprietary trading technology. The company’s loyalty rewards further elevate the experience of the racing fans. All those solutions, combined with the extended horse and greyhound racing offering ultimately help create unique experiences for kwiff customers.

The Partnership Brings Excitement for kwiff, BetMakers

Jake Henson, BetMakers’ CEO, said that teaming up with kwiff brought excitement to the company. He acknowledged that the company has seen significant growth since its product was launched. Henson explained: “Their unique, mobile-first approach brings a new set of customers to the sport of horse racing which we believe is critical to its sustainability.” Finally, BetMakers’ boss confirmed that the company remains committed to supporting the growth of kwiff and helping it connect racetracks and rights holders around the world.

We are thrilled to extend our partnership with kwiff who have grown their racing product exponentially since launch.

Jake Henson, CEO at BetMakers

The collaboration between the duo comes as no surprise, considering BetMakers’ leadership position within the racing vertical. The company’s horse racing solution stands out with fixed odds markets, as well as pari-mutuel offerings. Additionally, BetMakers also offers different exotic and fixed odds.

BetMakers proved to be the perfect partner, their technological approach has worked well with our in-house teams and from launch to current day we have seen racing go from strength to strength within our supercharged sportsbook.

Charles Lee, CEO at kwiff

Charles Lee, kwiff’s CEO, added that since introducing its product, the company wanted to lead by example by leveraging an innovative approach. He acknowledged that thanks to BetMakers’ support, the company’s racing product has been continuously growing. Finally, Lee said that kwiff is excited to continue its successful collaboration with BetMakers and its team of experts.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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