Betfred USA Sports has expanded its existing partnership with Paysafe, a reputed payments processor company. Under the extended partnership, Betfred will be able to rely on Income Access, Paysafe’s dedicated marketing tool, which will back up the company’s efforts in establishing a cross-state affiliate program. Income Access is also a recipient of the EGR B2B Award for Affiliate Software Supplier.
Establishing New Affiliate Marketing Opportunities with Income Access
Betfred’s current partnership with Paysafe includes a payment arrangement with Skrill for the company’s sports betting operations in Iowa and a payment gateway for the company’s online sportsbook in Colorado, as Betfred continues to expand in key markets.
Benefiting from its position in the US market, Betfred is determined to continue on a growth trajectory within the regulated iGaming and sports betting space over the coming months. Income Access will be arriving in the next months and will allow Betfred to benefit from reporting and tracking platform that will allow it to better develop its marketing partnerships in the digital and retail space.
Through Income Access, Betfred will seek to strengthen its acquisition in regulated states it operates or plans to set up shop. The platform will focus on the affiliate experience, allowing such companies to collaborate closely to the benefit of the brand.
Building Business Footprint in the US Market Continues
Income Access COO Tara Wilson explained that the expanded partnership is a great opportunity for Paysafe to continue building upon its clout in the US market as well as to support Betfred, which is one of the company’s flagship clients in the space. “For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated US sports-betting space,” Wilson asserted.
Betfred USA Sports COO Bryan Bennett added that the company was in the process of adding more to its online operations in the market. Both Paysafe and Income Access are valuable tools to that end, Bennett explained. They are helpful in tracking and scaling the company’s affiliate program as Betfred continues to look for opportunities in new markets that could lead to further business growth for the company.
Betfred has shown exceptional resilience during the pandemic, withstanding the brunt of the financial slowdown. The company continues to march on in US betting and iGaming space as it seeks to establish its offer in the majority of regulated states, as the country carries on with its regulatory push.