February 23, 2022 3 min read


Bally’s Creates Environmental, Social and Governance Committee

Bally’s Corporation released a strategy update, outlining that it established an official committee that will oversee the company’s environmental, social and governance (ESG) strategy. The company also said that Robeson Reeves will be serving as the chair of the new ESG committee.

Bally’s Selects Robeson Reeves as its ESG’s Committee Chair

Bally’s Corporation, the leading US omni-channel provider of land-based gaming and interactive entertainment, announced on Tuesday that it established an official committee tasked to oversee its environmental, social, and governance (ESG) strategy. According to the company, the new committee will be in charge of future ESG strategies and goals. Moreover, the ESG committee will oversee Bally’s practices, evaluate and identify ESG risks and impacts.

The company revealed that Robeson Reeves, who currently serves as president interactive, will be the chair of the new committee. Soo Kim, Bally’s chairman of the board, Lee Fenton, the company’s CEO, and Wanda Y. Wilson, an independent director of the company, will also be a part of the ESG Committee.

Bally’s is committed to expanding its role as a responsible leader in the gaming industry, serving as an integral partner in the communities in which we operate, and providing transparency to our investors and other stakeholders on ESG topics.

Robeson Reeves, president interactive and chair of the ESG committee at Bally’s

Reeves commented on the topic by saying that the company is committed to reaffirming its position as a responsible gaming industry leader. He explained that Bally’s recent announcement marks an important step for the company. In conclusion, Reeves said that he is looking forward to “to providing updates as additional progress is made.”

The Company Remains Committed to Responsible Gambling

Besides creating the ESG committee, Bally’s revealed that it recently completed a company-wide sustainability audit. It said that the audit will help develop its long-term ESG strategy. As a part of that strategy, Bally’s is expected to publish its Sustainability Accounting Standards Board metrics for the fiscal year 2021 this quarter. Moreover, at the start of the next quarter, the company will be reporting under the UN Social Development Goals framework.

Reaffirming its position as a responsible gaming leader, Bally’s also revealed that it boosted its responsible gaming platform. Thanks to the update, the company matched the highest rating under the Safer Gambling Standard of GamCare. What is more, Bally’s launched “Game in Good Hands,” an initiative that promises users a “trustworthy, rewarding and responsible brand portfolio.”

The latest announcement coincides with the company’s decision to retain the services of its current legal and financial advisors, regarding the considered acquisition proposal by Standard General. As a result, the company retained Macquarie Capital Inc. as its financial advisor. Moreover, Bally’s retained the services of its legal counsel Potter Anderson and Corroon LLP.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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