January 26, 2024 2 min read

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Aristocrat Grows in North America with Québec VLT Market Entry

The company joined forces with Loto-Québec, securing entry into Québec's video lottery terminal gaming market

The leading designer, manufacturer and distributor of games, powering casinos across the globe, Aristocrat Gaming, announced a new collaboration, allowing it to grow its global footprint. This week, the company confirmed it expanded its presence in North America by securing entry into the video lottery terminal (VLT) gaming market in Québec, Canada. This milestone achievement was completed via a partnership with Loto-Québec, Quebec’s provincial lotto and iGaming operator.

Stéphane Fraser, Loto-Québec’s executive vice president and chief operating officer of gaming establishments, praised the new collaboration with Aristocrat Gaming. Sharing her excitement, she pointed out: “Loto-Québec is pleased to announce its partnership with Aristocrat.”

On the other hand, Kurt Gissane, Aristocrat’s chief revenue officer, spoke about the importance of the company’s entry into the VLT market in Québec. He explained that this achievement represents an important milestone for the company and reaffirms its dedication to expanding the reach of its quality products.

Gissane revealed that Aristocrat is thrilled to expand its footprint in the province and reach new customers in the process. Finally, he said that the company anticipates a long-term and successful partnership with Loto-Québec.

Gaining entry into the Québec VLT market is another major milestone for the company, demonstrating our vested interest in these emerging segments, and allowing us to bring our award-winning products to new markets and their players.

Kurt Gissane, chief revenue officer at Aristocrat Gaming

New Games Will Reach Players across Québec

Thanks to the new entry into the VLT gaming market in the Canadian province, Aristocrat confirmed that 10 games will be launched. The list includes hit titles such as Bao Zhu Zhao Fu Red Festival, Fu Dai Lian Lian Panda, Fire Light, Scorchin’ Fortune, Flamin’ Hits and Prosperity of the Nile, among other quality games. According to Aristocrat, the games will be displayed via MidKnight X, the company’s new upright cabinet.

Elsewhere, earlier this month, Aristocrat confirmed the launch of NFL Super Bowl Link, its latest NFL-themed slot game. At the time, the supplier confirmed that the new class 3 game will be using its famous MarsX Portrait cabinet. The launch came just in time for the Super Bowl and promised NFL fans exciting experiences.

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William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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