September 12, 2023 3 min read


Allwyn Announces New Leadership Reshuffles Ahead of UK National Lottery Takeover

The Czech-based lottery group hopes these changes will ensure a smooth transition and bring fresh perspectives to one of the UK’s most iconic institutions

Allwyn, the company poised to take over the UK National Lottery in February 2024, has unveiled a significant update to its UK leadership team. Andria Vidler will take over the CEO position as planned, succeeding interim UK CEO Robert Chvátal. Several other high-profile appointments guarantee that the company retains its leadership position, leveraging their talents to exceed expectations.

New Talent Brings a Fresh Perspective

As per the new management team updates, Allwyn’s interim UK CEO, Robert Chvátal, will step down, returning to his usual duties as group CEO. Industry veteran Andria Vidler will assume the prestigious role, finalizing the operator’s pending takeover of the UK National Lottery. Her appointment was first announced in July, giving her time to prepare for the demanding position.

Vidler is a seasoned professional with a history of success, previously serving as Tag Worldwide CEO for the EMEA region. Her prior work as chief executive of Centaur Media gives her a unique outlook and impressive leadership experience. Interim CEO Chvátal lauded the upcoming leadership changes, trusting the new team to excel in their new positions.

This is a talented team with deep experience and a strong personal commitment to delivering the very best for communities across the UK…

Robert Chvátal, Allwyn interim UK CEO

Chvátal also thanked current co-CEOs Neil Brocklehurst and Clare Swindell for their invaluable contributions. The two will remain with the UK team long enough to ensure a smooth transition before moving on to other roles. Chvátal was optimistic that the new UK leadership would ensure enduring success and honor the UK lottery’s rich heritage.

The Company Remains Mindful of the Upcoming Transition

Allwyn’s UK leadership reshuffle extends far beyond the CEO position. Gaby Heppner-Logan steps up as Chief Assurance and Participant Protection Officer, while Lucy Buckley will become Chief Commercial Officer. Martin Novak will temporarily fill in as interim Chief Data Officer, rounding out the company’s leadership core.

Taking over the UK national lottery is uniquely challenging, even for an experienced operator like Allwyn. The company has invested substantial sums in the project, hoping for long-term success in the promising UK market. With financial results indicating a rapid increase in revenue and strong organic growth across all existing markets, the operator is in the perfect position to capitalize on its investment.

With Andria Vidler at the helm, supported by a team of seasoned professionals, Allwyn is poised to continue the legacy of one of the UK’s most beloved institutions while bringing fresh perspectives and innovative approaches to the fore. As February 2024 approaches, the eyes of the UK will be on Allwyn to see how it shapes the future of the National Lottery.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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