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Fact-checked by Stoyan Todorov
AFL Confronts Integrity Challenges amid Gambling Surge
The league admits it is having difficulties keeping pace with advancements in the nation’s gambling sector as bookmakers rally against newly proposed integrity measures

The Australian Football League (AFL) has acknowledged significant shortcomings in its integrity framework as it struggles to monitor potential betting-related misconduct among players, coaches, and staff. League records reveal that officials are increasingly concerned about rising integrity challenges linked to the rapidly growing sports betting industry.
Current Monitoring Systems Are Woefully Inefficient
According to a recent report by The Guardian, the league has struggled to adapt to the rise in online wagering. With over 80 bookmakers accepting bets on AFL games, current monitoring procedures have become insufficient. The league can only access limited information regarding betting transactions, leading to concerns about blind spots in detecting gambling regulation breaches.
The AFL’s concerns come after several concerning cases. On one occasion, an AFL umpire allegedly gave bettors advance notice of game outcomes. The breach was only revealed because a significant financial loss prompted one bookmaker to investigate the matter. However, delays in requesting and collating data from multiple betting providers hampered the AFL’s ability to act swiftly.
Critics have pointed to the AFL’s deep financial ties to the betting industry, with the league receiving a commission for each bet taken on its games. This reliance on gambling revenue has raised questions about whether the AFL prioritizes integrity or seeks to generate as much revenue as possible.
Industry Representatives Push for More Balanced Measures
To combat these rising challenges, the AFL is looking to implement a major overhaul of its integrity monitoring system. The league envisions a centralized database requiring bookmakers to supply detailed betting transaction data. The system, run by an external AI-powered firm, would facilitate near-real-time detection of suspicious bets.
Although the AFL contends such measures are necessary to preserve the integrity of the sport, critics have voiced privacy concerns and questioned if such data represents regulatory overreach. Bookmakers have also opposed the idea. Several companies have argued that it would place an unfair burden on their businesses and lead to potential security issues.
As the bookmakers and AFL negotiate, the Victorian gambling regulator may be called in to mediate. Meanwhile, the league also faces increased pressure from public health experts and former league officials to reconsider its stance on gambling partnerships. As the AFL remains closely aligned with the sports betting sector, sceptics wonder whether potential profits could outweigh integrity and transparency.
Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for Gambling News is always up to scratch.
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