February 4, 2021 3 min read


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XB Net Signs Racing Deal with Australian Sportsbook CrossBet

Premium content provider for the racing industry XB Net entered into a partnership deal with the relatively new in the Australian sports betting arena operator CrossBet to expand its international footprint.

“It’s a real fillip for our diligent team to have landed this new distribution deal with CrossBet, whose racing expertise and customer care is second to none.”

Simon Fraser, SVP, International, XB Net

Live Pictures, Data and Betting Services

Under the terms of the deal, XB Net will deliver live pictures, data and betting services from races taking place at more than 50 North American tracks, a dynamic content which is proven to engage with new and existing sports fans of CrossBet, to allow the sports betting operator to create an eventful programming schedule powered by a steady stream of betting opportunities.

“CrossBet customers have seen the added fun and value that US racing brings to their betting experience, supplying a trustworthy and regular flow of quick-fire betting opportunities.”

Brendon Dorff, COO, CrossBet

The proprietary technology powering CrossBet’s sportsbook based on unique data and pricing models allows bettors to take advantage of competitive pricing and reactive odds, including its rapidly-expanding offering on international racing.

“This breakout collaboration with XB Net and their agile wagering solutions lets us fill the gaps on the sporting timetable with quality entertainment that is the envy of many of our Aussie rivals.”

Brendon Dorff, COO, CrossBet

Customer Engagement 24/7

The deal with the provider of B2B revenue-generating solutions from betting on Thoroughbred, Harness and Greyhound racing, featuring more than 25,000 races per year from more than 2,500 events, will ensure CrossBet’s sports fans will have access to North American racing and a range of betting opportunities to deliver engagement 24/7.

“I’m happy to say that XB Net and North American racing now sit neatly and seamlessly within that network. And CrossBet’s support in bringing live North American racing to a passionate and well-informed client-base will help us naturally grow responsible engagement around our bespoke betting products.”

Simon Fraser, SVP, International, XB Net

Managing international rights, data, live broadcasts and video streaming from its portfolio of global partners, complements the expertise XB Net has in both pari-mutuel and booked wagering, servicing some of the world’s largest and most influential betting companies.

“CrossBet now provides a category-leading racing and sports-streaming offering to their customers and we’ve delighted that US racing is already helping them to bolster and build their brand across Australian and APAC.”

Simon Fraser, SVP, International, XB Net

Among the list of XB Net’s partners are industry names such as Flutter Entertainment, Bet365, William Hill, Entain and Playtech, as the racing content provider is working with fixed-odds, spread-betting and commingled wagering operators in markets across the UK, Ireland, Europe, North and Central America, Africa and Australia.

In December, the premium racing content provider partnered with European sportsbook VBET in a similar deal, to deliver live photos, data and betting services from its portfolio of North American tracks.

Lead Author

With 4 years experience as an analyst, Julie—or ‘Jewels’, as we aptly refer to her in the office—is nothing short of a marvel-worthy in her attention to the forex and cryptocurrency space as she quickly became the first pick to co-pilot education to the masses with Mike.

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