UFC Takes Things to the “Neds level” in Australia

UFC, the premier mixed martial arts franchise, has made Neds, sports betting operator and part of Entain Group, its official betting partner in Australia.

UFC Partners up with Neds

The Ultimate Fighting Championship (UFC), a world-renowned American premier mixed martial arts franchise, has signed an agreement with Neds, a sports betting operator, making it its official betting partner Australia.

Under the deal, every year, Neds will receive exclusive broadcast integration at select UFC events, starting with July 11 with the UFC 264: POIRIER vs. McGREGOR 3. The betting operator’s brand gets visibility at future UFC events. Neds will also receive Octagon branding, and with so many other events scheduled this year, it is only natural for the UFC to add Neds to the Octagon “with the most favorable odds.”

Neds CMO James Burnett said that Neds is the most progressive brand in Australian betting. It is only natural for the UFC to partner up with the betting giant. Over the past decade, UFC has become more popular, aiming to incorporate its growth into the Australian betting market. He said that the company is confident that this growth will only continue in the years ahead.

In April, UFC joined the American Gaming Association’s safe betting campaign “Have a Game Plan. Bet Responsibly.” The company aims to promote responsible betting on in-venue, digital, and broadcast channels. 

UFC Strengthens Its Position in Australia

Neds will be able to create promotions for its fans. Its customers will have the chance to win exclusive UFC experiences. The betting giant will be included in the UFC local social platforms during presentations of specific events and content previews. It will make sure that Ned’s Australian bettors receive the information.

Burnet said: “We are all about taking things to the ‘Neds Level,’ and this partnership will give Australian UFC punters an incredible opportunity to be involved in the action and take their fandom to the next level.”

Vice president of global partnerships, UFC Nick Smith, said that the company is thrilled to collaborate with Neds. He said that the two brands are similar in how they put fans and customers in the center of everything they do.

Currently, Neds, which is part of the Entain Group, is one of the world’s leading sports betting and gaming operators. It is one of the fastest-growing brands in Australia’s sports betting industries and is world-renowned for its cutting-edge products and immersive promotions.

Smith said that this partnership is an indicator of UFC’s strength in Australia, and the company anticipates working with the operator “to engage with fans like never before.”