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Sports
August 18, 2025
Betano Replaces Pixbet as Flamengo’s Master Partner
Clube de Regatas do Flamengo, a Brazilian multi-sport club, has unveiled a new partnership with Betano. Under the agreement, the operator will support multiple clubs, reinforcing its presence across several sports. Betano to Support the Club Across Multiple Sports According to Flamengo’s official announcement, Kaizen Gaming’s Betano brand has joined it as its new master […]
Sports
July 15, 2025
Betano Joins Denmark’s 3F Superliga as Official Betting Partner
Denmark’s top-flight soccer league, the 3F Superliga, has unveiled a major new partnership with Kaizen Gaming’s Betano brand. Under the agreement, the sports betting and gaming operator will serve as the league’s official betting partner. Betano to Sponsor the 3F Superliga The 3F Superliga lauded Betano as an internationally recognized brand in the realm of […]
Sports
July 3, 2025
FC Bayern Inks Landmark Multi-Year Sponsorship Deal with Betano
FC Bayern Munich has signed a milestone sponsorship agreement with Betano, the flagship sportsbook brand of Kaizen Gaming. The deal announced this week makes Betano an Official Sponsor of the club through the 2027/28 season, marking one of the most high-profile commercial partnerships in recent European soccer history. Kaizen Gaming Remains Set on Global Expansion […]
Sports
September 17, 2024
Betano Donates Aston Villa Sponsorship to Leading Charity
Kaizen Gaming’s Betano brand has agreed to temporarily donate its Aston Villa front-of-shirt sponsorship spot to Acorns Children’s Hospice, a charity that operates hospices across the United Kingdom. Acorns’ Logo Adorned Aston Villa’s Shirts The Acorns logo adorned the jerseys of Aston Villa players just in time for their return to the Champions League and […]
Industry
May 10, 2024
Kaizen Gaming’s BVGroup-Powered Betano Brand Launches in the UK
Kaizen Gaming’s Betano brand has forayed into the UK, as previously announced. As of May 10, players in one of Europe’s biggest gaming markets can access Betano’s offerings and enjoy a “safe and entertaining experience.” Betano’s launch in the UK was powered by BVGroup. Under an earlier agreement, the latter company agreed to serve […]
Legal
April 8, 2024
Germany’s Federal Court of Justice Might Require Betano to Reimburse a Player
Gambling operator Betano might be forced to reimburse a player as Germany’s Federal Court of Justice prepares to announce its final ruling on a gambling case. The court’s preliminary legal opinion, suggests that the Kaizen Brand might lose the case. For reference, the lawsuit was launched in 2018 when a player lost EUR 12,000 on […]
Business
April 4, 2024
BVGroup Facilitates the Foray of Kaizen’s Betano into the UK
Kaizen Gaming, one of the fastest-growing gametech companies in Europe, has formed a partnership with BVGroup, an online gambling operator and B2B technology solutions provider. Thanks to the tie-up, the former company will get to launch its flagship Betano brand in the United Kingdom. The move will allow Kaizen Gaming to further expand its geographical […]
Sports
March 6, 2024
UEFA’s Euro 2024 Deal with Betano Attracts Scrutiny
Last year, UEFA formed an unprecedented partnership with the Greek casino operator Kaizen Gaming, selecting its Betano brand as the first-ever gambling partner of the UEFA European Championship. As it turns out, this partnership doesn’t sit well with everyone. Anti-gambling activists from the Alliance Against Sports Betting Advertising slammed UEFA’s decision to team up with […]
Sports
February 9, 2024
Betano Becomes CONMEBOL’s Official Partner
Betano, Kaizen Gaming’s leading betting brand, has been named as the official partner of CONMEBOL, South America’s soccer confederation. This agreement will see the sports betting operator sponsor the CONMEBOL Copa America 2024. Under the deal, Betano will serve as the soccer confederation’s official partner until 2028 and will leverage its events’ popularity to promote […]
Casino
January 2, 2024
BetGames to Launch Bespoke Skyward Game in Brazil via Betano
Premium games provider with a focus on offering recreational bettors a portfolio of household games that are easy to understand, BetGames, has designed a bespoke version of Skyward, the first game in the high-energy Crash series with “exciting gameplay and convenient auto-betting and cash-out features.” The new game variant is ready for launch in Brazil […]
