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Gambling News - 'B2b'
Business
February 13, 2024
Flutter Grants PMU Access to B2B Sportsbook Platform
The global gaming and entertainment company, Flutter Entertainment, announced an important business-to-business (B2B) partnership with Pari Mutuel Urbain (PMU), the leading French and international horse race betting operator. Details regarding the landmark collaboration emerged Tuesday, designating PMU as the first external brand outside of Flutter Group to gain access to the company’s multi-channel B2B Sportsbook […]
Sports
February 12, 2024
DraftKings and Barstool Sports Ink Multi-Year Landmark Deal
On February 11, the “inventor” of Barstool Sports, Dave “El Presidente” Portnoy, used his social media to make the big announcement regarding the new multi-million-dollar partnership that his company and DraftKings have agreed upon. Portnoy, who is also the owner of #DDTG Global and a “Brick Watch Man” and “2-time bee sting survivor” as he […]
Business
February 9, 2024
Playtech Adds Three-Year-Extension to BoyleSports Deal
The 1999-founded, London Stock Exchange-listed technology leader in the gambling industry, Playtech, has announced it has expanded its original agreement with BoyleSports, the Global sports betting and gaming company that operates in the UK, Ireland, South America, and Africa. Previously, at the end of October 2020, Playtech announced it would extend its long-term agreement with BoyleSports […]
Business
February 8, 2024
Light & Wonder to Aggregate Crucible Gaming Content
Leading gambling content and services provider Light & Wonder has signed a deal to aggregate content from Crucible Gaming. The latter company is a fast-growing gaming studio that has rolled out a number of very successful titles since its founding. Under the agreement, five of Crucible Gaming’s best games will go live on Light & […]

Business
February 5, 2024
Stake.com Taps into Enteractive’s Reactivation Solutions
Online casino powerhouse Stake.com has formed a partnership with Enteractive, a leader in player conversion and reactivation. Under the agreement, the latter party will support Stake’s existing CRM services with bespoke reactivation campaigns. The online gambling operator seeks to win back players and optimize its revenue. To that end, Enteractive’s campaigns will focus on the […]

Industry
January 30, 2024
Kindred Secures Access to Stats Perform’s RunningBall and Opta Solutions
Kindred announced that it has secured a new extensive agreement with sports data and analytics specialist Stats Perform. This will provide the former company with access to the latter firm’s RunningBall and Opta product suites and includes comprehensive, real-time official sports data feeds and statistics. According to Kindred, the new deal will allow it to […]

Business
January 30, 2024
Genius Sports Unveils Edge, an Automated Pricing Solution
Genius Sports has unveiled a brand new automated pricing solution, revolutionizing the online betting market. The tool is called Edge and, according to the company, is the first of its kind. According to Genius Sports, Edge will maximize profits over unlimited sports events and bets. The solution is capable of recalculating odds at a fixture […]

Business
January 30, 2024
iGameMedia Unveils Tie-Up with Pragmatic Play
Pragmatic Play, a leading provider of game content to the iGaming industry, has formed a new partnership with iGameMedia, a state-of-the-art sports streaming platform. Under the deal, the two parties will deliver ultra-low latency sports streaming through the latter company’s fully integrated streaming solution – ONEPlatform. The solution allows clients to easily access sports streaming. […]
Business
January 29, 2024
Sportradar Extends Data Deal with Kwiff
Kwiff, the super-charged betting service, has announced an expansion of its deal with Sportradar, the world’s leading sports technology company. As per the deal, Sportradar will continue to supply its partner with pre-match and live score data for multiple sports. In addition, Sportradar will also provide kwiff with content solutions, such as Live Match Trackers. […]
Business
January 29, 2024
Massive Gaming Supplies Slots to FreeStyle Gaming
Massive Gaming (MVG), a major provider of content and solutions to the international gambling sector, has minted a new partnership deal with FreeStyle Gaming (FSG), a provider of casino solutions. Under the agreement, the latter company will incorporate MVG’s cutting-edge slot game portfolio into its offerings. The agreement was officialized last year at a signing […]